{"id":3751,"date":"2026-01-31T22:26:58","date_gmt":"2026-01-31T13:26:58","guid":{"rendered":"https:\/\/www.pa-c.co.jp\/post\/?post_type=column&#038;p=3751"},"modified":"2026-02-01T22:34:06","modified_gmt":"2026-02-01T13:34:06","slug":"sns_advertising_campaign","status":"publish","type":"column","link":"https:\/\/www.pa-c.co.jp\/post\/column\/sns_advertising_campaign\/","title":{"rendered":"SNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4f5c\u308a\u65b9\uff5c\u8a2d\u8a08\u30fb\u904b\u7528\u30fb\u6539\u5584\u307e\u3067\u4e00\u6c17\u901a\u8cab\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>SNS\u5e83\u544a\u306e\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u306f\u3001\u5358\u306b\u6295\u7a3f\u3092\u51fa\u3057\u3066\u914d\u4fe1\u3059\u308b\u3060\u3051\u3067\u306f\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u3044\u65bd\u7b56\u3067\u3059\u3002X\uff08\u65e7Twitter\uff09\u3084Instagram\u3001LINE\u3001TikTok\u306a\u3069\u3001\u5a92\u4f53\u3054\u3068\u306b\u62e1\u6563\u6027\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u76ee\u7684\u306b\u5408\u3063\u305f\u5f62\u5f0f\uff08\u30d5\u30a9\u30ed\u30fc\uff06\u30ea\u30dd\u30b9\u30c8\u3001UGC\u6295\u7a3f\u3001\u30a4\u30f3\u30b9\u30bf\u30f3\u30c8\u30a6\u30a3\u30f3\u3001\u6295\u7968\u30fbLP\u9023\u52d5\u3001\u8a3a\u65ad\u30fb\u30af\u30a4\u30ba\u306a\u3069\uff09\u3092\u9078\u3073\u3001\u53c2\u52a0\u30cf\u30fc\u30c9\u30eb\u30fb\u671f\u9593\u30fb\u7279\u5178\u8a2d\u8a08\u307e\u3067\u4e00\u7d9a\u304d\u3067\u7d44\u307f\u7acb\u3066\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5b9f\u65bd\u4e2d\u306b\u6570\u5024\u3092\u898b\u3066\u6539\u5584\u3067\u304d\u308b\u3088\u3046\u3001KGI\/KPI\u306e\u7f6e\u304d\u65b9\u3084\u8a08\u6e2c\u8a2d\u8a08\u3082\u6700\u521d\u306b\u56fa\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u306f\u3058\u3081\u3066\u3067\u3082\u8ff7\u3044\u306b\u304f\u3044\u3088\u3046\u306b\u3001SNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u300c\u8a2d\u8a08 \u2192 \u914d\u4fe1\u8a2d\u5b9a \u2192 \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6 \u2192 \u52b9\u679c\u6e2c\u5b9a \u2192 \u6539\u5584\u300d\u306e\u9806\u3067\u6574\u7406\u3057\u3001\u73fe\u5834\u3067\u305d\u306e\u307e\u307e\u4f7f\u3048\u308b\u8003\u3048\u65b9\u306b\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u76ee\u7684\u5225\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u72d9\u3046\u3079\u304d\u6210\u679c\u3068KPI\u306e\u6c7a\u3081\u65b9<\/li>\n<li>\u5a92\u4f53\uff08Meta\/Instagram\u30fbX\u30fbLINE\u30fbTikTok\uff09\u3054\u3068\u306e\u76ee\u7684\u9078\u629e\u3068\u8003\u3048\u65b9<\/li>\n<li>\u53cd\u5fdc\u304c\u53d6\u308c\u308b\u30aa\u30d5\u30a1\u30fc\u30fb\u5c0e\u7dda\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u4f5c\u308a\u65b9<\/li>\n<li>\u4e88\u7b97\u914d\u5206\u30fb\u5165\u672d\u30fb\u671f\u9593\u8a2d\u8a08\u306e\u5b9f\u52d9\u30dd\u30a4\u30f3\u30c8<\/li>\n<li>\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u6b21\u56de\u306e\u52dd\u3061\u7b4b\u3092\u4f5c\u308b\u6539\u5584\u30b5\u30a4\u30af\u30eb\n<\/li>\n<\/ul>\n<p>\u8aad\u307f\u7d42\u3048\u305f\u9803\u306b\u306f\u3001\u300c\u4f55\u304b\u3089\u6c7a\u3081\u308b\u3079\u304d\u304b\u300d\u300c\u3069\u3053\u3092\u76f4\u305b\u3070\u4f38\u3073\u308b\u304b\u300d\u304c\u6574\u7406\u3067\u304d\u3001\u793e\u5185\u8aac\u660e\u3084\u521d\u56de\u914d\u4fe1\u307e\u3067\u4e00\u6b69\u3067\u9032\u3081\u3089\u308c\u308b\u72b6\u614b\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#SNS\">SNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3067\u304d\u308b\u3053\u3068\u3068\u5411\u3044\u3066\u3044\u308b\u76ee\u7684<\/a><\/li><li><a href=\"#6\">\u6210\u679c\u304c\u51fa\u308b\u8a2d\u8a08\u306e\u6d41\u308c\u30926\u30b9\u30c6\u30c3\u30d7\u3067\u7406\u89e3\u3059\u308b<\/a><\/li><li><a href=\"#i\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u7684\u306e\u9078\u3073\u65b9\uff5c\u5a92\u4f53\u5225\u306e\u8003\u3048\u65b9<\/a><\/li><li><a href=\"#i-2\">\u53cd\u5fdc\u304c\u53d6\u308c\u308b\u30aa\u30d5\u30a1\u30fc\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u4f5c\u308a\u65b9<\/a><\/li><li><a href=\"#i-3\">\u914d\u4fe1\u8a2d\u5b9a\u3068\u904b\u7528\u306e\u5b9f\u52d9\uff08\u4e88\u7b97\u30fb\u5165\u672d\u30fb\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\uff09<\/a><\/li><li><a href=\"#i-4\">\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u3067\u6b21\u56de\u306e\u6210\u679c\u3092\u4f38\u3070\u3059<\/a><\/li><li><a href=\"#SNS-2\">\u307e\u3068\u3081\uff5cSNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u300c\u8a2d\u8a08\u2192\u904b\u7528\u2192\u6539\u5584\u300d\u3067\u52dd\u3061\u7b4b\u304c\u6b8b\u308b<\/a><\/li><\/ul><\/div>\n<h2><span id=\"SNS\">SNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3067\u304d\u308b\u3053\u3068\u3068\u5411\u3044\u3066\u3044\u308b\u76ee\u7684<\/span><\/h2>\n<p>SNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u300c\u5e83\u544a\u3067\u5c4a\u3051\u308b\uff08\u914d\u4fe1\uff09\u300d\u3068\u300c\u53c2\u52a0\u3092\u4fc3\u3057\u3066\u5e83\u3052\u308b\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a2d\u8a08\uff09\u300d\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u8a8d\u77e5\u30fb\u30d5\u30a1\u30f3\u5316\u30fb\u8cfc\u8cb7\u306e\u3069\u3053\u3092\u72d9\u3046\u304b\u3092\u660e\u78ba\u306b\u3057\u3084\u3059\u3044\u65bd\u7b56\u3067\u3059\u3002\u53c2\u52a0\u578b\u306e\u4f01\u753b\uff08\u30d5\u30a9\u30ed\u30fc\uff06\u30ea\u30dd\u30b9\u30c8\u3001\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u6295\u7a3f\u3001\u6295\u7968\u3001\u30a4\u30f3\u30b9\u30bf\u30f3\u30c8\u30a6\u30a3\u30f3\u7b49\uff09\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u80fd\u52d5\u7684\u306b\u95a2\u308f\u308b\u5206\u3001\u901a\u5e38\u306e\u5e83\u544a\u914d\u4fe1\u3088\u308a\u3082\u201c\u4f53\u9a13\u201d\u3068\u3057\u3066\u8a18\u61b6\u3055\u308c\u3084\u3059\u304f\u3001\u77ed\u671f\u9593\u3067\u8a71\u984c\u5316\u3084\u63a5\u70b9\u3065\u304f\u308a\u3092\u72d9\u3048\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u53c2\u52a0\u6761\u4ef6\u30fb\u666f\u54c1\u30fb\u671f\u9593\u30fb\u5c0e\u7dda\u30fb\u8a08\u6e2c\u304c\u565b\u307f\u5408\u3063\u3066\u3044\u306a\u3044\u3068\u3001\u6570\u5b57\u3060\u3051\u304c\u52d5\u3044\u3066\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u3053\u3068\u3082\u8d77\u304d\u307e\u3059\u3002\u307e\u305a\u306f\u300c\u4f55\u3092\u5897\u3084\u3057\u305f\u3044\u306e\u304b\uff08\u8a8d\u77e5\uff0f\u30d5\u30a9\u30ed\u30ef\u30fc\uff0f\u30ea\u30fc\u30c9\uff0f\u8cfc\u5165\uff09\u300d\u3092\u5148\u306b\u6c7a\u3081\u3001\u305d\u306e\u76ee\u7684\u306b\u5408\u3046\u8a2d\u8a08\u3078\u843d\u3068\u3057\u8fbc\u3080\u306e\u304c\u6210\u529f\u306e\u8fd1\u9053\u3067\u3059\u3002<\/p>\n<h3 id=\"SNS\u5e83\u544a\u3068SNS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u9055\u3044\u3092\u6574\u7406\u3059\u308b\">SNS\u5e83\u544a\u3068SNS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u9055\u3044\u3092\u6574\u7406\u3059\u308b<\/h3>\n<p>SNS\u5e83\u544a\u306f\u3001\u914d\u4fe1\u9762\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30fb\u5165\u672d\u3092\u901a\u3058\u3066\u201c\u72d9\u3063\u305f\u76f8\u624b\u306b\u5c4a\u3051\u308b\u201d\u3053\u3068\u304c\u4e2d\u5fc3\u3067\u3059\u3002\u5bfe\u3057\u3066SNS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u300c\u53c2\u52a0\u300d\u3057\u3066\u3082\u3089\u3044\u3001\u62e1\u6563\u30fb\u6295\u7a3f\u30fb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u3080\u201c\u53c2\u52a0\u578b\u201d\u306e\u8981\u7d20\u304c\u5f37\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u30d5\u30a9\u30ed\u30fc\uff06\u30ea\u30dd\u30b9\u30c8\u578b\u306a\u3089\u53c2\u52a0\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u4f4e\u304f\u77ed\u671f\u3067\u6bcd\u6570\u3092\u53d6\u308a\u3084\u3059\u3044\u4e00\u65b9\u3001UGC\u6295\u7a3f\u578b\u306f\u53c2\u52a0\u30cf\u30fc\u30c9\u30eb\u304c\u4e0a\u304c\u308b\u4ee3\u308f\u308a\u306b\u30ec\u30d3\u30e5\u30fc\u3084\u4f7f\u7528\u30b7\u30fc\u30f3\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8cc7\u7523\u3068\u3057\u3066\u6b8b\u308a\u3084\u3059\u3044\u3001\u3068\u3044\u3063\u305f\u9055\u3044\u304c\u51fa\u307e\u3059\u3002<\/p>\n<p>\u8aad\u8005\u304c\u8ff7\u3044\u3084\u3059\u3044\u306e\u3067\u3001\u5b9f\u52d9\u3067\u306f\u6b21\u306e\u3088\u3046\u306b\u5207\u308a\u5206\u3051\u308b\u3068\u5224\u65ad\u304c\u65e9\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<table>\n<tr>\n<th>\u89b3\u70b9<\/th>\n<th>SNS\u5e83\u544a\uff08\u914d\u4fe1\uff09<\/th>\n<th>SNS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08\u4f01\u753b\uff09<\/th>\n<\/tr>\n<tr>\n<td>\u4e3b\u306a\u5f37\u307f<\/td>\n<td>\u72d9\u3063\u305f\u5c64\u306b\u5b89\u5b9a\u3057\u3066\u30ea\u30fc\u30c1\u3067\u304d\u308b<\/td>\n<td>\u53c2\u52a0\u30fb\u62e1\u6563\u3067\u8a71\u984c\u5316\u3084\u30d5\u30a1\u30f3\u5316\u3092\u4f5c\u308a\u3084\u3059\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u52d5\u304d\u3084\u3059\u3044\u6307\u6a19<\/td>\n<td>CTR\u3001CVR\u3001CPA\u3001ROAS\u306a\u3069<\/td>\n<td>\u53c2\u52a0\u6570\u3001UGC\u6570\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u5897\u306a\u3069<\/td>\n<\/tr>\n<tr>\n<td>\u5931\u6557\u3057\u3084\u3059\u3044\u70b9<\/td>\n<td>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u75b2\u308c\u3001\u5b66\u7fd2\u4e0d\u8db3<\/td>\n<td>\u76ee\u7684\u3068KPI\u4e0d\u4e00\u81f4\u3001\u53c2\u52a0\u6761\u4ef6\u304c\u91cd\u3044\u3001\u5c0e\u7dda\u304c\u5f31\u3044<\/td>\n<\/tr>\n<tr>\n<td>\u76f8\u6027\u304c\u826f\u3044\u7d44\u307f\u5408\u308f\u305b<\/td>\n<td>\u4f01\u753b\u306e\u544a\u77e5\u30fb\u518d\u914d\u4fe1\u30fb\u30ea\u30bf\u30b2<\/td>\n<td>\u53c2\u52a0\u5f8c\u306e\u80b2\u6210\u30fb\u8cfc\u5165\u8a34\u6c42\u306e\u53d7\u3051\u76bf<\/td>\n<\/tr>\n<\/table>\n<p>\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff1dSNS\u4e0a\u306e\u30a4\u30d9\u30f3\u30c8\u300d\u300c\u5e83\u544a\uff1d\u305d\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u5fc5\u8981\u306a\u4eba\u306b\u5c4a\u3051\u308b\u62e1\u58f0\u5668\u300d\u3068\u6349\u3048\u308b\u3068\u3001\u8a2d\u8a08\u306e\u7b4b\u9053\u304c\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"\u76ee\u7684\u5225\u306b\u62bc\u3055\u3048\u308b\u3079\u304dKPI\u306e\u57fa\u672c\uff08\u8a8d\u77e5\u30fb\u691c\u8a0e\u30fb\u7372\u5f97\uff09\">\u76ee\u7684\u5225\u306b\u62bc\u3055\u3048\u308b\u3079\u304dKPI\u306e\u57fa\u672c\uff08\u8a8d\u77e5\u30fb\u691c\u8a0e\u30fb\u7372\u5f97\uff09<\/h3>\n<p>KPI\u306f\u3001\u6700\u7d42\u30b4\u30fc\u30eb\uff08KGI\uff09\u306b\u8fd1\u3065\u3051\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u6570\u5024\u3067\u3059\u3002SNS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u671f\u9593\u3092\u533a\u5207\u3063\u3066\u8d70\u3089\u305b\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u9014\u4e2d\u3067\u9032\u6357\u3092\u898b\u3066\u624b\u5f53\u3066\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u76ee\u7684\u306b\u5408\u3063\u305fKPI\u3092\u5148\u306b\u56fa\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u76ee\u7684\u5225\u306e\u201c\u898b\u308b\u3079\u304d\u6307\u6a19\u201d\u306e\u76ee\u5b89\u306f\u4ee5\u4e0b\u3067\u3059\uff08\u5a92\u4f53\u306b\u3088\u3063\u3066\u5b9a\u7fa9\u3084\u8a08\u6e2c\u65b9\u6cd5\u306f\u7570\u306a\u308b\u305f\u3081\u3001\u540c\u4e00\u6761\u4ef6\u3067\u6bd4\u8f03\u3067\u304d\u308b\u5f62\u306b\u6574\u3048\u308b\u306e\u304c\u30b3\u30c4\u3067\u3059\uff09\u3002<\/p>\n<ul>\n<li>\u8a8d\u77e5\uff08\u307e\u305a\u77e5\u3063\u3066\u3082\u3089\u3046\uff09\n<\/li>\n<li>\u4e3b\u8981KPI\uff1a\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u30ea\u30fc\u30c1\u3001\u52d5\u753b\u518d\u751f\uff083\u79d2\u30fb\u5b8c\u4e86\u7387\u306a\u3069\uff09<\/li>\n<li>\u5224\u65ad\u306e\u8ef8\uff1a\u60f3\u5b9a\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5341\u5206\u5c4a\u3044\u3066\u3044\u308b\u304b\uff0f\u983b\u5ea6\u304c\u9ad8\u3059\u304e\u306a\u3044\u304b\n<\/li>\n<li>\u691c\u8a0e\uff08\u8208\u5473\u3092\u6df1\u3081\u3066\u3082\u3089\u3046\uff09\n<\/li>\n<li>\u4e3b\u8981KPI\uff1a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6570\u30fb\u7387\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u95b2\u89a7\u3001\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u3001\u4fdd\u5b58\u3001\u30b3\u30e1\u30f3\u30c8<\/li>\n<li>\u5224\u65ad\u306e\u8ef8\uff1a\u53cd\u5fdc\u304c\u201c\u6d45\u3044\u201d\u306e\u304b\u201c\u6df1\u3044\u201d\u306e\u304b\uff08\u4fdd\u5b58\u30fb\u30b3\u30e1\u30f3\u30c8\u304c\u5897\u3048\u308b\u307b\u3069\u691c\u8a0e\u5bc4\u308a\uff09\n<\/li>\n<li>\u7372\u5f97\uff08\u554f\u3044\u5408\u308f\u305b\u30fb\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\uff09\n<\/li>\n<li>\u4e3b\u8981KPI\uff1aCV\u6570\u3001CVR\u3001CPA\u3001ROAS\u3001\u30ea\u30fc\u30c9\u6570\uff08\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u306a\u3069\uff09<\/li>\n<li>\u5224\u65ad\u306e\u8ef8\uff1a\u30af\u30ea\u30c3\u30af\u306f\u3042\u308b\u306e\u306bCV\u3057\u306a\u3044\u5834\u5408\u3001LP\/\u5c0e\u7dda\/\u30aa\u30d5\u30a1\u30fc\u306e\u3069\u3053\u304c\u8a70\u307e\u3063\u3066\u3044\u308b\u304b\n<\/li>\n<\/ol>\n<p>\u3053\u3053\u3067\u5927\u4e8b\u306a\u306e\u306f\u3001\u300c\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u5897\u3048\u305f\uff1d\u6210\u529f\u300d\u3068\u6c7a\u3081\u6253\u3061\u3057\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u201c\u8cfc\u5165\u201d\u304c\u30b4\u30fc\u30eb\u306a\u3089\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u5897\u306f\u88dc\u52a9\u6307\u6a19\u306b\u7f6e\u304d\u3001\u4e3b\u6307\u6a19\u306fCV\u3084CPA\u306b\u5bc4\u305b\u308b\u307b\u3046\u304c\u30d6\u30ec\u307e\u305b\u3093\u3002<\/p>\n<h2><span id=\"6\">\u6210\u679c\u304c\u51fa\u308b\u8a2d\u8a08\u306e\u6d41\u308c\u30926\u30b9\u30c6\u30c3\u30d7\u3067\u7406\u89e3\u3059\u308b<\/span><\/h2>\n<p>SNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u300c\u601d\u3044\u3064\u3044\u305f\u4f01\u753b\u3092\u56de\u3059\u300d\u3088\u308a\u3082\u3001\u300c\u76ee\u7684\u304b\u3089\u9006\u7b97\u3057\u3066\u8a2d\u8a08\u3059\u308b\u300d\u307b\u3046\u304c\u6210\u529f\u78ba\u7387\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002\u7406\u7531\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3001SNS\u306f\u62e1\u6563\u30fb\u53c2\u52a0\u30fb\u8996\u8074\u306a\u3069\u201c\u884c\u52d5\u201d\u304c\u8d77\u304d\u3084\u3059\u3044\u4e00\u65b9\u3001\u305d\u306e\u884c\u52d5\u304c\u58f2\u4e0a\u3084\u554f\u3044\u5408\u308f\u305b\u306b\u76f4\u7d50\u3059\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u304b\u3089\u3067\u3059\u3002\u305d\u3053\u3067\u304a\u3059\u3059\u3081\u306a\u306e\u304c\u3001\u6700\u521d\u306b\u9aa8\u7d44\u307f\u30926\u30b9\u30c6\u30c3\u30d7\u3067\u56fa\u3081\u3066\u304b\u3089\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u904b\u7528\u306b\u5165\u308b\u9032\u3081\u65b9\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u8a2d\u8a08\u306e6\u30b9\u30c6\u30c3\u30d7\uff08\u6700\u521d\u306b\u3053\u3053\u3060\u3051\u6c7a\u3081\u308b\uff09<\/strong><\/span><\/p>\n<ol>\n<li>\u76ee\u7684\uff08KGI\uff09\u30921\u3064\u306b\u7d5e\u308b\uff1a\u8a8d\u77e5\uff0f\u691c\u8a0e\uff0f\u7372\u5f97\u306e\u3069\u308c\u304b<\/li>\n<li>KPI\u3068\u6210\u529f\u6761\u4ef6\u3092\u6c7a\u3081\u308b\uff1a\u9014\u4e2d\u5224\u65ad\u3067\u304d\u308b\u6570\u5024\u306b\u843d\u3068\u3059<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5177\u4f53\u5316\u3059\u308b\uff1a\u8ab0\u306e\u3069\u3093\u306a\u72b6\u6cc1\u3092\u52d5\u304b\u3059\u304b<\/li>\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5f62\u5f0f\u3068\u30aa\u30d5\u30a1\u30fc\u3092\u6c7a\u3081\u308b\uff1a\u53c2\u52a0\u8a2d\u8a08\u30fb\u7279\u5178\u30fb\u671f\u9593<\/li>\n<li>\u5c0e\u7dda\u3068\u8a08\u6e2c\u3092\u6574\u3048\u308b\uff1aLP\uff0f\u30d5\u30a9\u30fc\u30e0\uff0f\u30bf\u30b0\uff0fUTM\uff0f\u30a4\u30d9\u30f3\u30c8<\/li>\n<li>\u904b\u7528\u4f53\u5236\u3068\u6539\u5584\u30eb\u30fc\u30eb\u3092\u6c7a\u3081\u308b\uff1a\u3044\u3064\u4f55\u3092\u898b\u3066\u3001\u4f55\u3092\u5909\u3048\u308b\u304b\n<\/li>\n<\/ol>\n<p>\u3053\u306e\u9806\u756a\u3067\u6c7a\u3081\u3066\u304a\u304f\u3068\u3001\u5b9f\u65bd\u4e2d\u306b\u6570\u5b57\u304c\u5d29\u308c\u3066\u3082\u300c\u3069\u3053\u304c\u539f\u56e0\u304b\u300d\u3092\u5207\u308a\u5206\u3051\u3084\u3059\u304f\u3001\u4fee\u6b63\u3082\u901f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"\u30b4\u30fc\u30eb\u3068KPI\u30921\u679a\u306b\u843d\u3068\u3059\u65b9\u6cd5\uff08\u671f\u9593\u30fb\u6570\u5024\u30fbCV\uff09\">\u30b4\u30fc\u30eb\u3068KPI\u30921\u679a\u306b\u843d\u3068\u3059\u65b9\u6cd5\uff08\u671f\u9593\u30fb\u6570\u5024\u30fbCV\uff09<\/h3>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a2d\u8a08\u3067\u6700\u521d\u306b\u3084\u308b\u3079\u304d\u306f\u3001\u300c\u95a2\u4fc2\u8005\u306e\u8a8d\u8b58\u3092\u63c3\u3048\u308b1\u679a\u300d\u3092\u4f5c\u308b\u3053\u3068\u3067\u3059\u3002\u53e3\u982d\u3084\u30c1\u30e3\u30c3\u30c8\u3067\u6c7a\u3081\u308b\u3068\u3001\u9014\u4e2d\u3067\u201c\u6210\u529f\u306e\u5b9a\u7fa9\u201d\u304c\u30ba\u30ec\u3066\u6539\u5584\u306e\u5224\u65ad\u304c\u9045\u308c\u304c\u3061\u3067\u3059\u30021\u679a\u306b\u843d\u3068\u3059\u3068\u3001\u8ff7\u3044\u304c\u6e1b\u308a\u3001\u4ee3\u7406\u5e97\u3084\u5236\u4f5c\u4f1a\u793e\u304c\u5165\u308b\u5834\u5408\u3082\u610f\u601d\u6c7a\u5b9a\u304c\u65e9\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>1\u679a\u306b\u5165\u308c\u308b\u9805\u76ee\uff08\u30c6\u30f3\u30d7\u30ec\uff09<\/strong><\/span><\/p>\n<table>\n<tr>\n<th>\u9805\u76ee<\/th>\n<th>\u8a18\u5165\u4f8b<\/th>\n<th>\u30dd\u30a4\u30f3\u30c8<\/th>\n<\/tr>\n<tr>\n<td>\u76ee\u7684\uff08KGI\uff09<\/td>\n<td>\u554f\u3044\u5408\u308f\u305b30\u4ef6<\/td>\n<td>\u76ee\u7684\u306f1\u3064\u306b\u7d5e\u308b\uff08\u6df7\u305c\u306a\u3044\uff09<\/td>\n<\/tr>\n<tr>\n<td>\u671f\u9593<\/td>\n<td>2\/10\u301c2\/24<\/td>\n<td>\u5b66\u7fd2\u30fb\u914d\u4fe1\u91cf\u304c\u8db3\u308a\u308b\u671f\u9593\u306b<\/td>\n<\/tr>\n<tr>\n<td>\u4e88\u7b97<\/td>\n<td>50\u4e07\u5186<\/td>\n<td>\u9014\u4e2d\u3067\u5897\u6e1b\u3059\u308b\u5224\u65ad\u57fa\u6e96\u3082\u66f8\u304f<\/td>\n<\/tr>\n<tr>\n<td>KPI\uff08\u4e3b\u8981\uff09<\/td>\n<td>CPA 15,000\u5186\u4ee5\u4e0b<\/td>\n<td>\u201c\u6539\u5584\u3067\u52d5\u304b\u305b\u308b\u201d\u6307\u6a19\u3092\u4e3b\u306b<\/td>\n<\/tr>\n<tr>\n<td>KPI\uff08\u88dc\u52a9\uff09<\/td>\n<td>CTR 1.2%\u4ee5\u4e0a\uff0fCVR 2%\u4ee5\u4e0a<\/td>\n<td>\u3069\u3053\u3067\u8a70\u307e\u3063\u3066\u3044\u308b\u304b\u5224\u5225\u7528<\/td>\n<\/tr>\n<tr>\n<td>\u30bf\u30fc\u30b2\u30c3\u30c8<\/td>\n<td>30\u4ee3\u5171\u50cd\u304d\u30fb\u6642\u77ed\u5fd7\u5411<\/td>\n<td>\u5c5e\u6027\uff0b\u72b6\u6cc1\uff08\u30cb\u30fc\u30ba\uff09\u307e\u3067<\/td>\n<\/tr>\n<tr>\n<td>\u30aa\u30d5\u30a1\u30fc<\/td>\n<td>\u521d\u56de20%OFF\uff0b\u9001\u6599\u7121\u6599<\/td>\n<td>\u9b45\u529b\u3068\u5b9f\u73fe\u53ef\u80fd\u6027\u306e\u4e21\u7acb<\/td>\n<\/tr>\n<tr>\n<td>\u5c0e\u7dda<\/td>\n<td>\u5e83\u544a\u2192LP\u2192\u30d5\u30a9\u30fc\u30e0<\/td>\n<td>\u9014\u4e2d\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3092\u60f3\u5b9a<\/td>\n<\/tr>\n<tr>\n<td>\u8a08\u6e2c<\/td>\n<td>\u30a4\u30d9\u30f3\u30c8\uff1a\u8868\u793a\/\u30af\u30ea\u30c3\u30af\/\u9001\u4fe1<\/td>\n<td>\u201c\u898b\u3048\u308b\u5316\u201d\u3067\u304d\u308b\u72b6\u614b\u306b<\/td>\n<\/tr>\n<tr>\n<td>\u6210\u529f\u6761\u4ef6<\/td>\n<td>\u671f\u9593\u5185\u306bCPA\u9054\u6210\uff0bLTV\u76ee\u5b89<\/td>\n<td>\u6b21\u56de\u3078\u3064\u306a\u3050\u8a55\u4fa1\u8ef8\u3082<\/td>\n<\/tr>\n<\/table>\n<p>\u30b3\u30c4\u306f\u3001<span class=\"marker-bold\"><strong>KPI\u3092\u300c\u4e3b\u6307\u6a19\u300d\u3068\u300c\u5207\u308a\u5206\u3051\u7528\u300d\u306b\u5206\u3051\u308b<\/strong><\/span>\u3053\u3068\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u7372\u5f97\u76ee\u7684\u306a\u3089\u4e3b\u6307\u6a19\u306fCPA\u3084CV\u6570\u3002CTR\u3084CVR\u306f\u300c\u5e83\u544a\u5074\u306e\u554f\u984c\u304b\u3001LP\u5074\u306e\u554f\u984c\u304b\u300d\u3092\u898b\u5206\u3051\u308b\u305f\u3081\u306e\u88dc\u52a9\u6307\u6a19\u3068\u3057\u3066\u7f6e\u304f\u3068\u3001\u6539\u5584\u304c\u30d6\u30ec\u307e\u305b\u3093\u3002<\/p>\n<h3 id=\"\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u5a92\u4f53\u30fb\u5c0e\u7dda\u3092\u540c\u6642\u306b\u6c7a\u3081\u308b\u30b3\u30c4\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u5a92\u4f53\u30fb\u5c0e\u7dda\u3092\u540c\u6642\u306b\u6c7a\u3081\u308b\u30b3\u30c4<\/h3>\n<p>SNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u5931\u6557\u3057\u3084\u3059\u3044\u306e\u306f\u3001\u300c\u5a92\u4f53\u3060\u3051\u5148\u306b\u6c7a\u3081\u308b\u300d\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3060\u3051\u4f5c\u308a\u8fbc\u3080\u300d\u306a\u3069\u3001\u8981\u7d20\u304c\u30d0\u30e9\u30d0\u30e9\u306b\u9032\u3080\u30b1\u30fc\u30b9\u3067\u3059\u3002\u5b9f\u52d9\u3067\u306f\u3001<span class=\"marker-bold\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\uff08\u8ab0\uff09\u00d7\u5a92\u4f53\uff08\u3069\u3053\uff09\u00d7\u5c0e\u7dda\uff08\u3069\u3053\u3078\uff09<\/strong><\/span>\u3092\u30ef\u30f3\u30bb\u30c3\u30c8\u3067\u6c7a\u3081\u308b\u3068\u6574\u5408\u6027\u304c\u53d6\u308c\u307e\u3059\u3002\u7279\u306b\u53c2\u52a0\u578b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u53c2\u52a0\u30cf\u30fc\u30c9\u30eb\u3068\u5c0e\u7dda\u306e\u5f31\u3055\u304c\u6210\u679c\u3092\u5de6\u53f3\u3059\u308b\u305f\u3081\u3001\u6700\u521d\u306b\u201c\u8ff7\u308f\u306a\u3044\u5c0e\u7dda\u201d\u307e\u3067\u4f5c\u3063\u3066\u304a\u304f\u306e\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u540c\u6642\u306b\u6c7a\u3081\u308b\u305f\u3081\u306e\u8a2d\u8a08\u30de\u30c8\u30ea\u30af\u30b9\uff08\u4f8b\uff09<\/strong><\/span><\/p>\n<table>\n<tr>\n<th>\u30d5\u30a7\u30fc\u30ba<\/th>\n<th>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u72b6\u614b<\/th>\n<th>\u76f8\u6027\u306e\u826f\u3044\u914d\u4fe1\u8a2d\u8a08<\/th>\n<th>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u8981\u70b9<\/th>\n<th>\u5c0e\u7dda\u306e\u8981\u70b9<\/th>\n<\/tr>\n<tr>\n<td>\u8a8d\u77e5<\/td>\n<td>\u307e\u3060\u77e5\u3089\u306a\u3044<\/td>\n<td>\u52d5\u753b\u30fb\u30ea\u30fc\u30c1\u5bc4\u305b\uff0f\u5e83\u3081\u914d\u4fe1<\/td>\n<td>\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u4e00\u77ac\u3067\u4f1d\u3048\u308b<\/td>\n<td>\u307e\u305a\u306f\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\/\u7279\u8a2d\u3078<\/td>\n<\/tr>\n<tr>\n<td>\u691c\u8a0e<\/td>\n<td>\u6c17\u306b\u306a\u3063\u3066\u3044\u308b<\/td>\n<td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30fb\u30af\u30ea\u30c3\u30af\u6700\u9069\u5316<\/td>\n<td>\u4e0d\u5b89\u89e3\u6d88\uff08\u6bd4\u8f03\u30fb\u5b9f\u7e3e\u30fb\u53e3\u30b3\u30df\uff09<\/td>\n<td>\u4fdd\u5b58\u2192\u518d\u8a2a\u3092\u60f3\u5b9a\u3057\u305f\u8a2d\u8a08<\/td>\n<\/tr>\n<tr>\n<td>\u7372\u5f97<\/td>\n<td>\u4eca\u3059\u3050\u884c\u52d5\u3067\u304d\u308b<\/td>\n<td>CV\u6700\u9069\u5316\uff0f\u30ea\u30bf\u30b2\u6d3b\u7528<\/td>\n<td>\u5177\u4f53\u30aa\u30d5\u30a1\u30fc\uff0b\u671f\u9650\uff0b\u7c21\u5358\u3055<\/td>\n<td>\u5165\u529b\u9805\u76ee\u524a\u6e1b\u30fb\u96e2\u8131\u5bfe\u7b56<\/td>\n<\/tr>\n<\/table>\n<p>\u3053\u3053\u3067\u306e\u30dd\u30a4\u30f3\u30c8\u306f2\u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u5a92\u4f53\u306e\u300c\u5f97\u610f\u306a\u884c\u52d5\u300d\u306b\u5408\u308f\u305b\u3066\u76ee\u7684\u3092\u7f6e\u304f\uff1a\u8996\u8074\u304c\u5f37\u3044\u9762\u3001\u62e1\u6563\u304c\u8d77\u304d\u3084\u3059\u3044\u9762\u3001\u30c8\u30fc\u30af\u5185\u9077\u79fb\u304c\u5f37\u3044\u9762\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306b\u5408\u308f\u305b\u308b\u3068\u7121\u7406\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/li>\n<li>\u5c0e\u7dda\u3092\u201c\u77ed\u304f\u30fb\u8ff7\u308f\u305b\u306a\u3044\u201d\u5f62\u306b\u3059\u308b\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30da\u30fc\u30b8\u306b\u60c5\u5831\u3092\u8a70\u3081\u8fbc\u307f\u3059\u304e\u308b\u3088\u308a\u3001\u300c\u53c2\u52a0\u6761\u4ef6\u300d\u300c\u7279\u5178\u300d\u300c\u671f\u9650\u300d\u300c\u6b21\u306e\u4e00\u624b\u300d\u3092\u76ee\u7acb\u305f\u305b\u305f\u307b\u3046\u304c\u96e2\u8131\u304c\u6e1b\u308a\u307e\u3059\u3002\n<\/li>\n<\/ul>\n<h2><span id=\"i\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u7684\u306e\u9078\u3073\u65b9\uff5c\u5a92\u4f53\u5225\u306e\u8003\u3048\u65b9<\/span><\/h2>\n<p>SNS\u5e83\u544a\u3067\u6210\u679c\u304c\u4f38\u3073\u306a\u3044\u539f\u56e0\u306e\u591a\u304f\u306f\u3001\u300c\u914d\u4fe1\u8a2d\u5b9a\u304c\u60aa\u3044\u300d\u3088\u308a\u5148\u306b\u3001<span class=\"marker-bold\"><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u7684\uff08\u6700\u9069\u5316\u306e\u65b9\u5411\u6027\uff09\u304c\u30ba\u30ec\u3066\u3044\u308b<\/strong><\/span>\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u5404\u5a92\u4f53\u306f\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u300c\u3069\u3093\u306a\u4eba\u306b\u300d\u300c\u3069\u3093\u306a\u884c\u52d5\u304c\u8d77\u304d\u3084\u3059\u3044\u5f62\u3067\u300d\u914d\u4fe1\u3092\u5bc4\u305b\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30af\u30ea\u30c3\u30af\u3092\u96c6\u3081\u305f\u3044\u306e\u306b\u52d5\u753b\u518d\u751f\u5bc4\u308a\u306e\u76ee\u7684\u3092\u9078\u3076\u3001\u554f\u3044\u5408\u308f\u305b\u304c\u6b32\u3057\u3044\u306e\u306b\u5230\u9054\uff08\u30ea\u30fc\u30c1\uff09\u5bc4\u308a\u3067\u56de\u3059\u3001\u3068\u3044\u3063\u305f\u30ba\u30ec\u304c\u3042\u308b\u3068\u3001\u9811\u5f35\u3063\u3066\u6539\u5584\u3057\u3066\u3082\u9650\u754c\u304c\u51fa\u307e\u3059\u3002<br \/>\n \u3053\u3053\u3067\u306f\u3001Meta\/Instagram\u30fbX\u30fbLINE\u30fbTikTok\u3067\u8ff7\u3044\u304c\u3061\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u3001\u5b9f\u52d9\u5224\u65ad\u306b\u843d\u3068\u3057\u305f\u5f62\u3067\u6574\u7406\u3057\u307e\u3059\u3002\u5927\u524d\u63d0\u3068\u3057\u3066\u3001<span class=\"marker-bold\"><strong>\u540c\u3058\u201c\u7372\u5f97\u201d\u3067\u3082\u3001\u5a92\u4f53\u3054\u3068\u306b\u5f97\u610f\u306a\u5c0e\u7dda\uff08\u5916\u90e8LP\uff0f\u30a2\u30d7\u30ea\uff0f\u30a2\u30d7\u30ea\u5185\u30d5\u30a9\u30fc\u30e0\uff0f\u53cb\u3060\u3061\u8ffd\u52a0\u306a\u3069\uff09\u304c\u9055\u3046<\/strong><\/span>\u305f\u3081\u3001\u76ee\u7684\u306f\u300c\u30b4\u30fc\u30eb\u300d\u3060\u3051\u3067\u306a\u304f\u300c\u53d7\u3051\u76bf\uff08\u5c0e\u7dda\uff09\u300d\u3068\u30bb\u30c3\u30c8\u3067\u9078\u3076\u306e\u304c\u30b3\u30c4\u3067\u3059\u3002<\/p>\n<h3 id=\"Meta\uff0fInstagram\u306e\u76ee\u7684\u9078\u629e\u3067\u5931\u6557\u3057\u306a\u3044\u30dd\u30a4\u30f3\u30c8\">Meta\uff0fInstagram\u306e\u76ee\u7684\u9078\u629e\u3067\u5931\u6557\u3057\u306a\u3044\u30dd\u30a4\u30f3\u30c8<\/h3>\n<p>Meta\/Instagram\u306f\u3001\u76ee\u7684\u9078\u629e\u306b\u3088\u3063\u3066\u5b66\u7fd2\u306e\u65b9\u5411\u304c\u306f\u3063\u304d\u308a\u5909\u308f\u308b\u305f\u3081\u3001\u6700\u521d\u306e\u9078\u629e\u30df\u30b9\u304c\u305d\u306e\u307e\u307e\u6a5f\u4f1a\u640d\u5931\u306b\u306a\u308a\u3084\u3059\u3044\u5a92\u4f53\u3067\u3059\u3002\u7279\u306b\u591a\u3044\u306e\u304c\u300c\u307e\u305a\u306f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u30af\u30ea\u30c3\u30af\uff09\u3067\u69d8\u5b50\u898b\u300d\u304b\u3089\u5165\u3063\u3066\u3057\u307e\u3044\u3001\u30af\u30ea\u30c3\u30af\u306f\u5897\u3048\u305f\u306e\u306b\u8cfc\u5165\u30fb\u554f\u3044\u5408\u308f\u305b\u304c\u5897\u3048\u306a\u3044\u30d1\u30bf\u30fc\u30f3\u3002\u3053\u308c\u306f\u3001\u30af\u30ea\u30c3\u30af\u3057\u3084\u3059\u3044\u4eba\u306b\u5bc4\u308a\u3084\u3059\u304f\u3001<span class=\"marker-bold\"><strong>\u8cfc\u5165\u3057\u3084\u3059\u3044\u4eba\u306b\u6700\u9069\u5316\u3055\u308c\u306a\u3044<\/strong><\/span>\u3053\u3068\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002\u7372\u5f97\u304c\u6b32\u3057\u3044\u306a\u3089\u3001\u521d\u671f\u304b\u3089\u201c\u7372\u5f97\u5bc4\u308a\u201d\u3067\u5b66\u7fd2\u3055\u305b\u308b\u8a2d\u8a08\u3092\u57fa\u672c\u306b\u7f6e\u304f\u3068\u3001\u6539\u5584\u304c\u7a4d\u307f\u4e0a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u76ee\u7684\u9078\u629e\u306e\u76ee\u5b89\uff08\u8003\u3048\u65b9\uff09<\/strong><\/span><\/p>\n<ul>\n<li>\u8a8d\u77e5\u3092\u53d6\u308a\u305f\u3044\uff1a\u5230\u9054\u30fb\u52d5\u753b\u8996\u8074\u30fb\u30ea\u30fc\u30c1\u3092\u4e2d\u5fc3\u306b\u3001\u983b\u5ea6\u3068\u898b\u3089\u308c\u65b9\u3092\u7ba1\u7406<\/li>\n<li>\u691c\u8a0e\u3092\u5897\u3084\u3057\u305f\u3044\uff1a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff08\u4fdd\u5b58\u30fb\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u95b2\u89a7\u30fb\u30e1\u30c3\u30bb\u30fc\u30b8\u306a\u3069\uff09\u306b\u5bc4\u305b\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u4e0d\u5b89\u89e3\u6d88<\/li>\n<li>\u7372\u5f97\u3092\u5897\u3084\u3057\u305f\u3044\uff1a\u30ea\u30fc\u30c9\uff0f\u8cfc\u5165\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u306b\u5bc4\u305b\u3001\u8a08\u6e2c\u30a4\u30d9\u30f3\u30c8\u3092\u5148\u306b\u6574\u5099\n<\/li>\n<\/ul>\n<p><span class=\"marker-bold\"><strong>\u3064\u307e\u305a\u304d\u3084\u3059\u3044\u70b9\u3068\u5bfe\u7b56<\/strong><\/span><\/p>\n<ul>\n<li>\u8a08\u6e2c\u304c\u672a\u6574\u5099\u3067\u7372\u5f97\u76ee\u7684\u3092\u9078\u3079\u306a\u3044 \u2192 \u5148\u306b\u30a4\u30d9\u30f3\u30c8\u8a2d\u8a08\uff08\u3069\u3053\u3092CV\u306b\u3059\u308b\u304b\uff09\u3092\u6c7a\u3081\u3001\u6700\u4f4e\u9650\u306e\u8a08\u6e2c\u3092\u901a\u3059<\/li>\n<li>CV\u304c\u5c11\u306a\u304f\u5b66\u7fd2\u304c\u9032\u307e\u306a\u3044 \u2192 \u307e\u305a\u306f\u201c\u4e2d\u9593CV\uff08\u4f8b\uff1a\u30d5\u30a9\u30fc\u30e0\u5230\u9054\uff0f\u30ab\u30fc\u30c8\u6295\u5165\uff09\u201d\u3082\u898b\u306a\u304c\u3089\u3001LP\u6539\u5584\u3068\u4e26\u8d70\u3059\u308b<\/li>\n<li>\u5e83\u544a\u30bb\u30c3\u30c8\u3092\u5897\u3084\u3057\u3059\u304e\u308b \u2192 1\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5185\u3067\u5206\u6563\u3057\u3059\u304e\u308b\u3068\u5b66\u7fd2\u304c\u5f31\u304f\u306a\u308b\u305f\u3081\u3001\u6700\u521d\u306f\u7d5e\u3063\u3066\u52dd\u3061\u7b4b\u304c\u51fa\u3066\u304b\u3089\u5e83\u3052\u308b\n<\/li>\n<\/ul>\n<p>Meta\/Instagram\u306f\u300c\u6700\u9069\u5316\u306e\u52b9\u304d\u300d\u304c\u5f37\u3044\u5206\u3001<span class=\"marker-bold\"><strong>\u76ee\u7684\u9078\u629e\uff1d\u904b\u7528\u65b9\u91dd\u305d\u306e\u3082\u306e<\/strong><\/span>\u306b\u306a\u308a\u307e\u3059\u3002\u8ff7\u3063\u305f\u3089\u300c\u6700\u7d42\u30b4\u30fc\u30eb\u306b\u6700\u3082\u8fd1\u3044\u884c\u52d5\u300d\u3067\u6700\u9069\u5316\u3057\u3001\u88dc\u52a9\u6307\u6a19\u3067\u8a70\u307e\u308a\u7b87\u6240\u3092\u898b\u3064\u3051\u308b\u3001\u304c\u738b\u9053\u3067\u3059\u3002<\/p>\n<h3 id=\"X\u5e83\u544a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u7684\u3068\u4f7f\u3044\u5206\u3051\">X\u5e83\u544a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u7684\u3068\u4f7f\u3044\u5206\u3051<\/h3>\n<p>X\u306f\u62e1\u6563\u3084\u4f1a\u8a71\u304c\u751f\u307e\u308c\u3084\u3059\u304f\u3001\u77ed\u671f\u3067\u8a71\u984c\u5316\u3092\u72d9\u3048\u308b\u4e00\u65b9\u3001\u76ee\u7684\u9078\u629e\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u565b\u307f\u5408\u308f\u305b\u304c\u5f31\u3044\u3068\u300c\u8868\u793a\u306f\u3055\u308c\u308b\u304c\u4f55\u3082\u8d77\u304d\u306a\u3044\u300d\u72b6\u614b\u306b\u9665\u308a\u304c\u3061\u3067\u3059\u3002\u7279\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u65bd\u7b56\uff08\u30d5\u30a9\u30ed\u30fc\uff06\u30ea\u30dd\u30b9\u30c8\u3001\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u4f01\u753b\u306a\u3069\uff09\u3068\u76f8\u6027\u304c\u826f\u3044\u306e\u3067\u3001\u76ee\u7684\u306f\u201c\u4f55\u3092\u5897\u3084\u3059\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u201d\u3092\u5148\u306b\u6c7a\u3081\u3066\u304b\u3089\u9078\u3076\u306e\u304c\u5b89\u5168\u3067\u3059\u3002\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u5897\u3084\u3057\u305f\u3044\u306e\u304b\u3001\u30b5\u30a4\u30c8\u6d41\u5165\u304c\u6b32\u3057\u3044\u306e\u304b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u53d6\u308a\u5207\u308a\u305f\u3044\u306e\u304b\u3067\u3001\u8a2d\u8a08\u304c\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u4f7f\u3044\u5206\u3051\u306e\u5b9f\u52d9\u30a4\u30e1\u30fc\u30b8<\/strong><\/span><\/p>\n<ul>\n<li>\u8a8d\u77e5\u30fb\u8a71\u984c\u5316\uff1a\u30ea\u30fc\u30c1\u3084\u52d5\u753b\u518d\u751f\u306b\u5bc4\u305b\u3001\u77ed\u671f\u3067\u9732\u51fa\u3092\u53d6\u308a\u306b\u3044\u304f\uff08\u4f01\u753b\u306e\u521d\u901f\u3065\u304f\u308a\uff09<\/li>\n<li>\u53cd\u5fdc\uff08\u4f1a\u8a71\u30fb\u62e1\u6563\uff09\uff1a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5bc4\u308a\u3067\u3001\u53c2\u52a0\u6761\u4ef6\u3092\u8efd\u304f\u3057\u3066\u62e1\u6563\u5c0e\u7dda\u3092\u4f5c\u308b<\/li>\n<li>\u30b5\u30a4\u30c8\u8a98\u5c0e\uff1a\u30af\u30ea\u30c3\u30af\uff08\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff09\u5bc4\u308a\u3002\u6295\u7a3f\uff08\u5e83\u544a\u6587\uff09\u3067\u300c\u8ab0\u304c\u5f97\u3059\u308b\u304b\u300d\u3092\u660e\u78ba\u306b<\/li>\n<li>\u7372\u5f97\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5bc4\u308a\u3002LP\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u3068\u8a34\u6c42\u306e\u4e00\u81f4\u304c\u5fc5\u9808\n<\/li>\n<\/ul>\n<p><span class=\"marker-bold\"><strong>X\u3067\u6210\u679c\u304c\u51fa\u3084\u3059\u3044\u201c\u30ba\u30ec\u306a\u3044\u201d\u8a2d\u8a08<\/strong><\/span><\/p>\n<ul>\n<li>\u4f01\u753b\uff08\u53c2\u52a0\uff09\u3092\u53d6\u308a\u305f\u3044\u306a\u3089\u3001\u5e83\u544a\u3067\u3082\u300c\u53c2\u52a0\u6761\u4ef6\u300d\u300c\u671f\u9650\u300d\u300c\u5f53\u9078\uff08\u7279\u5178\uff09\u300d\u300c\u884c\u52d5\u300d\u30921\u6295\u7a3f\u5185\u306b\u53ce\u3081\u308b<\/li>\n<li>\u5916\u90e8LP\u3078\u98db\u3070\u3059\u5834\u5408\u3001X\u4e0a\u306e\u71b1\u91cf\u306f\u9ad8\u304f\u3066\u3082\u96e2\u8131\u3057\u3084\u3059\u3044\u306e\u3067\u3001LP\u306f\u201c\u8aac\u660e\u3088\u308a\u5373\u884c\u52d5\u201d\u3092\u512a\u5148\uff08\u5165\u529b\u9805\u76ee\u524a\u6e1b\u306a\u3069\uff09<\/li>\n<li>\u62e1\u6563\u72d9\u3044\u306e\u3068\u304d\u306b\u7372\u5f97\u6307\u6a19\u3060\u3051\u3067\u5224\u65ad\u3057\u306a\u3044\uff08\u77ed\u671f\u3067CPA\u3060\u3051\u3092\u898b\u308b\u3068\u8aa4\u5224\u5b9a\u3057\u3084\u3059\u3044\uff09\n<\/li>\n<\/ul>\n<p>X\u306f\u300c\u4f01\u753b\u306e\u5f37\u3055\u300d\u304c\u6570\u5b57\u306b\u76f4\u7d50\u3057\u3084\u3059\u3044\u5a92\u4f53\u3067\u3059\u3002\u76ee\u7684\u9078\u629e\u3060\u3051\u3067\u306a\u304f\u3001<span class=\"marker-bold\"><strong>\u6295\u7a3f\u3068\u3057\u3066\u8aad\u307f\u305f\u304f\u306a\u308b\u5e83\u544a\u6587<\/strong><\/span>\u3068\u3001\u53c2\u52a0\u304c\u4e00\u77ac\u3067\u7406\u89e3\u3067\u304d\u308b\u69cb\u6210\u304c\u7d50\u679c\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n<h3 id=\"LINE\u5e83\u544a\u306e\u76ee\u7684\u3068\u300c\u4e88\u7b97\u6700\u9069\u5316\u300d\u8a2d\u5b9a\u306e\u8981\u70b9\">LINE\u5e83\u544a\u306e\u76ee\u7684\u3068\u300c\u4e88\u7b97\u6700\u9069\u5316\u300d\u8a2d\u5b9a\u306e\u8981\u70b9<\/h3>\n<p>LINE\u5e83\u544a\u306f\u914d\u4fe1\u9762\u304c\u591a\u304f\u3001\u751f\u6d3b\u5c0e\u7dda\u306e\u4e2d\u3067\u81ea\u7136\u306b\u63a5\u89e6\u3067\u304d\u308b\u306e\u304c\u5f37\u307f\u3067\u3059\u3002\u305d\u306e\u5206\u3001\u76ee\u7684\u9078\u629e\u3092\u8aa4\u308b\u3068\u300c\u53cb\u3060\u3061\u306f\u5897\u3048\u305f\u304c\u8cfc\u5165\u306b\u7e4b\u304c\u3089\u306a\u3044\u300d\u300c\u52d5\u753b\u306f\u56de\u3063\u305f\u304c\u6307\u540d\u691c\u7d22\u304c\u5897\u3048\u306a\u3044\u300d\u306a\u3069\u3001\u6210\u679c\u304c\u5206\u6563\u3057\u3084\u3059\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u3001LINE\u3067\u53d6\u308a\u3084\u3059\u3044\u6210\u679c\u3092\u898b\u6975\u3081\u3001\u76ee\u7684\u3068\u5c0e\u7dda\u3092\u63c3\u3048\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u76ee\u7684\u306e\u8003\u3048\u65b9\uff08\u4f8b\uff09<\/strong><\/span><\/p>\n<ul>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\uff1a\u307e\u305a\u306f\u6d41\u5165\u3092\u5897\u3084\u3057\u305f\u3044\u3068\u304d\u3002LP\u306e\u6539\u5584\u3068\u30bb\u30c3\u30c8\u3067\u9032\u3081\u308b<\/li>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff1a\u8cfc\u5165\u30fb\u554f\u3044\u5408\u308f\u305b\u3092\u53d6\u308a\u306b\u3044\u304f\u3068\u304d\u3002\u8a08\u6e2c\u3068\u76ee\u6a19CPA\u306e\u8a2d\u8a08\u304c\u524d\u63d0<\/li>\n<li>\u53cb\u3060\u3061\u8ffd\u52a0\uff1aLINE\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8cc7\u7523\u5316\uff08\u914d\u4fe1\u3067\u80b2\u6210\uff09\u3092\u72d9\u3046\u3068\u304d\u3002\u77ed\u671f\u7372\u5f97\u3088\u308a\u4e2d\u9577\u671f\u8996\u70b9\u304c\u5408\u3046<\/li>\n<li>\u52d5\u753b\u306e\u518d\u751f\uff1a\u5546\u54c1\u7406\u89e3\u3092\u9032\u3081\u305f\u3044\u3068\u304d\u3002\u77ed\u5c3a\u3067\u8981\u70b9\u3092\u898b\u305b\u3001\u6b21\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u7528\u610f\u3059\u308b<\/li>\n<li>\u30a2\u30d7\u30ea\u7cfb\u76ee\u7684\uff1a\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3084\u30a2\u30d7\u30ea\u5185\u884c\u52d5\u3092\u53d6\u308a\u305f\u3044\u5834\u5408\u306b\u9078\u3076\n<\/li>\n<\/ul>\n<p>\u3053\u3053\u3067\u52b9\u3044\u3066\u304f\u308b\u306e\u304c\u3001<span class=\"marker-bold\"><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e88\u7b97\u306e\u6700\u9069\u5316<\/strong><\/span>\u306e\u8003\u3048\u65b9\u3067\u3059\u3002\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u3092\u8907\u6570\u306b\u5206\u3051\u308b\u3068\u3001\u624b\u52d5\u914d\u5206\u3060\u3068\u52dd\u3061\u30b0\u30eb\u30fc\u30d7\u3078\u306e\u5bc4\u305b\u304c\u9045\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u6700\u9069\u5316\u3092\u6d3b\u7528\u3059\u308b\u3068\u914d\u4e0b\u306e\u914d\u5206\u304c\u52b9\u7387\u5316\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u201c\u5168\u90e8\u304a\u4efb\u305b\u201d\u306b\u3059\u308b\u3068\u5b66\u3073\u304c\u6b8b\u308a\u306b\u304f\u3044\u306e\u3067\u3001\u6700\u521d\u306f\u69cb\u9020\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u3057\u3001\u52dd\u3061\u7b4b\u304c\u898b\u3048\u3066\u304b\u3089\u679d\u3092\u5897\u3084\u3059\u306e\u304c\u5b89\u5168\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u904b\u7528\u306e\u30b3\u30c4\uff08LINE\u3067\u3042\u308a\u304c\u3061\u306a\u843d\u3068\u3057\u7a74\u56de\u907f\uff09<\/strong><\/span><\/p>\n<ul>\n<li>\u53cb\u3060\u3061\u8ffd\u52a0\u3092\u30b4\u30fc\u30eb\u306b\u3059\u308b\u306a\u3089\u3001\u8ffd\u52a0\u5f8c\u306e\u300c\u30b7\u30ca\u30ea\u30aa\u914d\u4fe1\uff08\u4f55\u3092\u9001\u308b\u304b\uff09\u300d\u307e\u3067\u5148\u306b\u7528\u610f\u3059\u308b<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u76ee\u7684\u306f\u3001\u671f\u5f85CV\u6570\u3068\u4e88\u7b97\u304b\u3089\u76ee\u6a19CPA\u3092\u73fe\u5b9f\u7684\u306b\u8a2d\u5b9a\u3057\u3001\u77ed\u671f\u3067\u7d50\u8ad6\u3092\u6025\u304c\u306a\u3044<\/li>\n<li>\u914d\u4fe1\u9762\u306e\u9055\u3044\u3067\u53cd\u5fdc\u304c\u30d6\u30ec\u308b\u305f\u3081\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u201c\u9762\u3092\u9078\u3070\u305a\u4f1d\u308f\u308b\u60c5\u5831\u8a2d\u8a08\u201d\u306b\u5bc4\u305b\u308b\uff08\u6587\u5b57\u91cf\u30fb\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306e\u898b\u305b\u65b9\uff09\n<\/li>\n<\/ul>\n<h3 id=\"TikTok\u5e83\u544a\u306e\u76ee\u7684\u30ab\u30c6\u30b4\u30ea\u3068\u5411\u3044\u3066\u3044\u308b\u30b1\u30fc\u30b9\">TikTok\u5e83\u544a\u306e\u76ee\u7684\u30ab\u30c6\u30b4\u30ea\u3068\u5411\u3044\u3066\u3044\u308b\u30b1\u30fc\u30b9<\/h3>\n<p>TikTok\u306f\u300c\u898b\u3089\u308c\u308b\uff08\u8996\u8074\u3055\u308c\u308b\uff09\u300d\u3092\u8d77\u70b9\u306b\u3001\u8208\u5473\u304c\u4e00\u6c17\u306b\u6e29\u307e\u308b\u3053\u3068\u304c\u3042\u308b\u4e00\u65b9\u3001\u76ee\u7684\u9078\u629e\u3092\u9593\u9055\u3048\u308b\u3068\u201c\u518d\u751f\u306f\u56de\u308b\u304c\u6210\u679c\u304c\u306a\u3044\u201d\u72b6\u614b\u306b\u306a\u308a\u3084\u3059\u3044\u5a92\u4f53\u3067\u3059\u3002TikTok\u5074\u3067\u3082\u3001\u76ee\u7684\u306f\u5927\u304d\u304f\u8a8d\u77e5\u30fb\u691c\u8a0e\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8003\u3048\u65b9\u3067\u6574\u7406\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u3053\u3092\u5916\u3059\u3068\u6539\u5584\u306e\u65b9\u5411\u6027\u304c\u5b9a\u307e\u308a\u307e\u305b\u3093\u3002\u7279\u306b\u3001\u52d5\u753b\u306e\u5192\u982d\u3067\u5224\u65ad\u3055\u308c\u308b\u305f\u3081\u3001\u76ee\u7684\u306b\u5408\u3046\u201c\u6700\u521d\u306e1\u79d2\u8a2d\u8a08\u201d\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u76ee\u7684\u9078\u629e\u306e\u76ee\u5b89<\/strong><\/span><\/p>\n<ul>\n<li>\u8a8d\u77e5\uff08\u30ea\u30fc\u30c1\u5bc4\u308a\uff09\uff1a\u3068\u306b\u304b\u304f\u591a\u304f\u306b\u898b\u305b\u305f\u3044\u3002\u65b0\u5546\u54c1\u30fb\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u306e\u5f37\u5316\u5411\u304d<\/li>\n<li>\u691c\u8a0e\uff08\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff0f\u52d5\u753b\u8996\u8074\uff0f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u7cfb\uff09\uff1a\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u8a2a\u554f\u3084\u30d5\u30a9\u30ed\u30fc\u3001\u60c5\u5831\u63a2\u7d22\u3092\u5897\u3084\u3057\u305f\u3044<\/li>\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u30ea\u30fc\u30c9\uff0f\u8ca9\u58f2\uff0f\u30a2\u30d7\u30ea\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7b49\uff09\uff1a\u8cfc\u5165\u30fb\u554f\u3044\u5408\u308f\u305b\u30fb\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306a\u3069\u3001\u5177\u4f53\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u72d9\u3046\n<\/li>\n<\/ul>\n<p><span class=\"marker-bold\"><strong>TikTok\u3067\u6210\u679c\u304c\u4f38\u3073\u308b\u8a2d\u8a08\u306e\u30b3\u30c4<\/strong><\/span><\/p>\n<ul>\n<li>\u7372\u5f97\u76ee\u7684\u306a\u3089\u3001\u52d5\u753b\u306e\u5192\u982d\u3067\u300c\u8ab0\u5411\u3051\u300d\u300c\u4f55\u304c\u5f97\u304b\u300d\u300c\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u304b\u300d\u3092\u51fa\u3057\u5207\u308b\uff08\u5f15\u3063\u5f35\u308a\u3059\u304e\u306a\u3044\uff09<\/li>\n<li>\u691c\u8a0e\u76ee\u7684\u306a\u3089\u3001\u30b3\u30e1\u30f3\u30c8\u3084\u4fdd\u5b58\u304c\u8d77\u304d\u3084\u3059\u3044\u201c\u3042\u308b\u3042\u308b\u201d\u2192\u89e3\u6c7a\u306e\u578b\u304c\u5f37\u3044\uff08\u5171\u611f\u2192\u4fe1\u983c\uff09<\/li>\n<li>\u8ca9\u58f2\u30fb\u30ea\u30fc\u30c9\u76ee\u7684\u306f\u3001\u53d7\u3051\u76bf\uff08LP\u3084\u30d5\u30a9\u30fc\u30e0\uff09\u306e\u901f\u5ea6\u3068\u7c21\u5358\u3055\u304c\u6210\u679c\u306b\u76f4\u7d50\u3002\u5165\u529b\u9805\u76ee\u306e\u5727\u7e2e\u3068\u3001\u30b9\u30de\u30db\u6700\u9069\u5316\u306f\u5fc5\u9808<\/li>\n<li>\u53cd\u5fdc\u304c\u826f\u3044\u52d5\u753b\u304c\u51fa\u305f\u3089\u3001\u5358\u767a\u3067\u7d42\u308f\u3089\u305b\u305a\u300c\u5207\u308a\u53e3\u9055\u3044\u3067\u91cf\u7523\u300d\u3057\u3066\u5b66\u7fd2\u3092\u4f38\u3070\u3059\n<\/li>\n<\/ul>\n<p>TikTok\u306f\u201c\u5e83\u544a\u3063\u307d\u3055\u201d\u3088\u308a\u201c\u30b3\u30f3\u30c6\u30f3\u30c4\u3063\u307d\u3055\u201d\u304c\u6b66\u5668\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u76ee\u7684\u304c\u7372\u5f97\u306a\u3089\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u9762\u767d\u3044\u300d\u3060\u3051\u3067\u306f\u8db3\u308a\u306a\u3044\u306e\u3067\u3001<span class=\"marker-bold\"><strong>\u884c\u52d5\u5c0e\u7dda\uff08\u8cfc\u5165\u30fb\u767b\u9332\uff09\u3092\u52d5\u753b\u5185\u3067\u8ff7\u308f\u305b\u305a\u63d0\u793a<\/strong><\/span>\u3059\u308b\u306e\u304c\u9244\u5247\u3067\u3059\u3002<\/p>\n<h2><span id=\"i-2\">\u53cd\u5fdc\u304c\u53d6\u308c\u308b\u30aa\u30d5\u30a1\u30fc\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u4f5c\u308a\u65b9<\/span><\/h2>\n<p>SNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u306f\u3001\u300c\u8ab0\u306b\u898b\u305b\u308b\u304b\u300d\u4ee5\u4e0a\u306b <span class=\"marker-bold\"><strong>\u201c\u53c2\u52a0\u3057\u305f\u304f\u306a\u308b\u7406\u7531\uff08\u30aa\u30d5\u30a1\u30fc\uff09\u201d \u3068 \u201c\u4e00\u77ac\u3067\u4f1d\u308f\u308b\u898b\u305b\u65b9\uff08\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff09\u201d<\/strong><\/span> \u3067\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u30d5\u30a9\u30ed\u30fc\uff06\u30ea\u30dd\u30b9\u30c8\u306e\u3088\u3046\u306b\u53c2\u52a0\u30cf\u30fc\u30c9\u30eb\u304c\u4f4e\u3044\u5f62\u5f0f\u306f\u6bcd\u6570\u3092\u53d6\u308a\u3084\u3059\u3044\u4e00\u65b9\u3001UGC\u6295\u7a3f\u306e\u3088\u3046\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u8cc7\u7523\u304c\u6b8b\u308b\u5f62\u5f0f\u306f\u53c2\u52a0\u306e\u52d5\u6a5f\u3065\u3051\u304c\u5f31\u3044\u3068\u4f38\u3073\u307e\u305b\u3093\u3002\u3064\u307e\u308a\u3001<span class=\"marker-bold\"><strong>\u5f62\u5f0f\u306b\u5408\u308f\u305b\u3066\u30aa\u30d5\u30a1\u30fc\u306e\u8a2d\u8a08\u3092\u5909\u3048\u3001\u4f1d\u3048\u65b9\u3092\u6700\u9069\u5316\u3059\u308b<\/strong><\/span>\u306e\u304c\u52dd\u3061\u7b4b\u3067\u3059\u3002<\/p>\n<p>\u5b9f\u52d9\u3067\u306f\u3001\u307e\u305a\u300c\u53cd\u5fdc\u306e\u8cea\u300d\u3092\u63c3\u3048\u307e\u3059\u3002\u8a8d\u77e5\u306a\u3089\u201c\u899a\u3048\u3066\u3082\u3089\u3046\u201d\u304c\u30b4\u30fc\u30eb\u306a\u306e\u3067\u3001\u5206\u304b\u308a\u3084\u3059\u3044\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3068\u77ed\u671f\u3067\u306e\u9732\u51fa\u8a2d\u8a08\u3002\u7372\u5f97\u306a\u3089\u201c\u884c\u52d5\u3057\u3066\u3082\u3089\u3046\u201d\u304c\u30b4\u30fc\u30eb\u306a\u306e\u3067\u3001\u671f\u9650\u30fb\u7279\u5178\u30fb\u7c21\u5358\u3055\u30fb\u5b89\u5fc3\u6750\u6599\uff08\u5b9f\u7e3e\/\u53e3\u30b3\u30df\/\u4fdd\u8a3c\u306a\u3069\uff09\u3092\u524d\u9762\u306b\u3002\u3053\u3053\u304c\u30ba\u30ec\u308b\u3068\u3001\u6570\u5b57\u304c\u52d5\u3044\u3066\u3082\u76ee\u7684\u306b\u8fd1\u3065\u304d\u307e\u305b\u3093\u3002<\/p>\n<h3 id=\"\u53c2\u52a0\u30fb\u30af\u30ea\u30c3\u30af\u30fbCV\u3092\u751f\u3080\u8a34\u6c42\u8a2d\u8a08\uff08\u7279\u5178\uff0f\u9650\u5b9a\uff0fUGC\uff09\">\u53c2\u52a0\u30fb\u30af\u30ea\u30c3\u30af\u30fbCV\u3092\u751f\u3080\u8a34\u6c42\u8a2d\u8a08\uff08\u7279\u5178\uff0f\u9650\u5b9a\uff0fUGC\uff09<\/h3>\n<p>\u30aa\u30d5\u30a1\u30fc\u8a2d\u8a08\u306f\u300c\u8c6a\u83ef\u306b\u3059\u308c\u3070\u826f\u3044\u300d\u3067\u306f\u306a\u304f\u3001<span class=\"marker-bold\"><strong>\u201c\u305d\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u4eca\u307b\u3057\u3044\u4fa1\u5024\u201d \u3092 \u201c\u624b\u9593\u306b\u898b\u5408\u3046\u5f62\u201d \u3067\u6e21\u3059<\/strong><\/span>\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u3055\u3089\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u666f\u54c1\u30fb\u62bd\u9078\u30fb\u53c2\u52a0\u6761\u4ef6\u306e\u8a2d\u8a08\u6b21\u7b2c\u3067\u6cd5\u52d9\/\u904b\u7528\u30ea\u30b9\u30af\u3082\u5909\u308f\u308b\u305f\u3081\u3001\u5b9f\u65bd\u524d\u306b\u30eb\u30fc\u30eb\u3092\u56fa\u3081\u3066\u304a\u304f\u307b\u3069\u5f8c\u5de5\u7a0b\u304c\u30e9\u30af\u306b\u306a\u308a\u307e\u3059\uff08\u666f\u54c1\u8868\u793a\u6cd5\u3084\u3001\u5ba3\u4f1d\u8868\u8a18\u306e\u6271\u3044\u306a\u3069\u306e\u6ce8\u610f\u3082\u542b\u3080\uff09\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u53cd\u5fdc\u304c\u51fa\u3084\u3059\u3044\u30aa\u30d5\u30a1\u30fc\u306e\u578b\uff08\u76ee\u7684\u5225\uff09<\/strong><\/span><\/p>\n<table>\n<tr>\n<th>\u76ee\u7684<\/th>\n<th>\u30aa\u30d5\u30a1\u30fc\u306e\u578b<\/th>\n<th>\u76f8\u6027\u304c\u826f\u3044\u5f62\u5f0f<\/th>\n<th>\u5931\u6557\u3057\u304c\u3061\u306a\u70b9<\/th>\n<\/tr>\n<tr>\n<td>\u8a8d\u77e5<\/td>\n<td>\u201c\u8ab0\u3067\u3082\u5b09\u3057\u3044\u201d\u30e9\u30a4\u30c8\u7279\u5178\uff0f\u62bd\u9078<\/td>\n<td>\u30d5\u30a9\u30ed\u30fc\uff06\u30ea\u30dd\u30b9\u30c8\u3001\u52d5\u753b\u8996\u8074<\/td>\n<td>\u53c2\u52a0\u6761\u4ef6\u304c\u9577\u304f\u3066\u96e2\u8131<\/td>\n<\/tr>\n<tr>\n<td>\u691c\u8a0e<\/td>\n<td>\u4f53\u9a13\u4fa1\u5024\uff08\u30b5\u30f3\u30d7\u30eb\u3001\u4f7f\u3044\u65b9\u3001\u6bd4\u8f03\uff09<\/td>\n<td>\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u6295\u7a3f\u3001\u6295\u7968<\/td>\n<td>\u60c5\u5831\u304c\u591a\u3059\u304e\u3066\u8981\u70b9\u4e0d\u660e<\/td>\n<\/tr>\n<tr>\n<td>\u7372\u5f97<\/td>\n<td>\u671f\u9650\uff0b\u660e\u78ba\u306a\u5f97\uff08\u5272\u5f15\u3001\u9001\u6599\u7121\u6599\u3001\u30bb\u30c3\u30c8\uff09<\/td>\n<td>LP\u9023\u52d5\u3001\u30ea\u30fc\u30c9\u7372\u5f97<\/td>\n<td>LP\u3067\u8a34\u6c42\u304c\u5909\u308f\u308a\u5931\u901f<\/td>\n<\/tr>\n<\/table>\n<p><span class=\"marker-bold\"><strong>UGC\uff08\u6295\u7a3f\uff09\u3092\u72d9\u3046\u3068\u304d\u306e\u8a2d\u8a08\u30b3\u30c4<\/strong><\/span><\/p>\n<ul>\n<li>\u6295\u7a3f\u30c6\u30fc\u30de\u306f\u300c\u5546\u54c1\u540d\u3092\u5165\u308c\u3066\u300d\u3088\u308a\u3001\u6295\u7a3f\u3057\u3084\u3059\u3044\u304a\u984c\u306b\u3059\u308b\uff08\u4f8b\uff1a\u4f7f\u3046\u30b7\u30fc\u30f3\u3001\u63a8\u3057\u30dd\u30a4\u30f3\u30c8\u3001\u60a9\u307f\u89e3\u6c7a\u306a\u3069\uff09<\/li>\n<li>\u304a\u624b\u672c\uff08\u4f8b\uff09\u3092\u5148\u306b\u63d0\u793a\u3057\u3066\u3001\u3053\u3046\u6295\u7a3f\u3059\u308c\u3070OK\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n<li>\u53c2\u52a0\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u308b\uff08\u5199\u771f\u3067\u3082OK\u3001\u30c6\u30f3\u30d7\u30ec\u6587OK \u306a\u3069\uff09<\/li>\n<li>\u6295\u7a3f\u5f8c\u306e\u5c0e\u7dda\u3092\u7528\u610f\u3059\u308b\uff08\u307e\u3068\u3081\u6295\u7a3f\u3001\u516c\u5f0f\u3067\u7d39\u4ecb\u3001\u7279\u8a2d\u30da\u30fc\u30b8\u63b2\u8f09\uff09\n<\/li>\n<\/ul>\n<p>UGC\u306f\u300c\u96c6\u3081\u308b\u300d\u3088\u308a\u3001<span class=\"marker-bold\"><strong>\u6295\u7a3f\u8005\u304c\u5f97\u3059\u308b\u4f53\u9a13<\/strong><\/span>\uff08\u7d39\u4ecb\u3055\u308c\u308b\/\u5171\u611f\u3055\u308c\u308b\/\u4fbf\u5229\uff09\u3092\u4f5c\u308c\u305f\u3068\u304d\u306b\u4f38\u3073\u307e\u3059\u3002<\/p>\n<h3 id=\"A\/B\u30c6\u30b9\u30c8\u306e\u8a2d\u8a08\u3068\u6539\u5584\u306e\u512a\u5148\u9806\u4f4d\uff08\u52dd\u3061\u7b4b\u306e\u6b8b\u3057\u65b9\uff09\">A\/B\u30c6\u30b9\u30c8\u306e\u8a2d\u8a08\u3068\u6539\u5584\u306e\u512a\u5148\u9806\u4f4d\uff08\u52dd\u3061\u7b4b\u306e\u6b8b\u3057\u65b9\uff09<\/h3>\n<p>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6539\u5584\u306f\u3001\u95c7\u96f2\u306b\u5dee\u3057\u66ff\u3048\u308b\u307b\u3069\u5b66\u7fd2\u304c\u6563\u3063\u3066\u9060\u56de\u308a\u306b\u306a\u308a\u307e\u3059\u3002\u30b3\u30c4\u306f\u3001<span class=\"marker-bold\"><strong>\u201c\u5909\u3048\u308b\u9806\u756a\u201d \u3092\u56fa\u5b9a\u3057\u3066\u3001\u691c\u8a3c\u306e\u5358\u4f4d\u3092\u5c0f\u3055\u304f\u3059\u308b<\/strong><\/span>\u3053\u3068\u3002\u7279\u306bSNS\u5e83\u544a\u306f\u3001\u6700\u521d\u306e\u6570\u79d2\uff08\u307e\u305f\u306f1\u753b\u9762\uff09\u3067\u52dd\u8ca0\u304c\u6c7a\u307e\u308b\u305f\u3081\u3001\u307e\u305a\u306f\u300c\u523a\u3055\u308b\u5165\u53e3\u300d\u3092\u4f5c\u308a\u3001\u305d\u306e\u5f8c\u306b\u7d30\u90e8\uff08\u6587\u8a00\u30fb\u30c7\u30b6\u30a4\u30f3\u30fb\u5c3a\u30fbCTA\uff09\u3092\u8a70\u3081\u308b\u3068\u6210\u679c\u304c\u51fa\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u6539\u5584\u306e\u512a\u5148\u9806\u4f4d\uff08\u8ff7\u3063\u305f\u3089\u3053\u306e\u9806\u3067\uff09<\/strong><\/span><\/p>\n<ol>\n<li>\u8a34\u6c42\u306e\u8ef8\uff1a\u8ab0\u306e\u3069\u3093\u306a\u60a9\u307f\u306b\u52b9\u304f\u306e\u304b\uff08\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306e\u5dee\u3057\u66ff\u3048\uff09<\/li>\n<li>\u5192\u982d\uff08\u6700\u521d\u306e1\u79d2\/1\u884c\uff09\uff1a\u7d50\u8ad6\u30fb\u5f97\u30fb\u5bfe\u8c61\u8005\u3092\u6700\u521d\u306b\u51fa\u3059<\/li>\n<li>\u8a3c\u62e0\uff1a\u5b9f\u7e3e\u3001\u30ec\u30d3\u30e5\u30fc\u3001UGC\u3001\u6bd4\u8f03\u3001Before\/After \u306a\u3069<\/li>\n<li>\u884c\u52d5\uff1aCTA\u3068\u5c0e\u7dda\uff08\u53c2\u52a0\u624b\u9806\u3001\u671f\u9650\u3001\u30af\u30ea\u30c3\u30af\u5148\u306e\u4e00\u81f4\uff09<\/li>\n<li>\u898b\u305b\u65b9\uff1a\u5c3a\u3001\u30c6\u30f3\u30dd\u3001\u5b57\u5e55\u3001\u30b5\u30a4\u30ba\u3001\u914d\u4fe1\u9762\u306b\u5408\u3046\u6bd4\u7387\n<\/li>\n<\/ol>\n<p><span class=\"marker-bold\"><strong>A\/B\u30c6\u30b9\u30c8\u306e\u57fa\u672c\u30eb\u30fc\u30eb\uff08\u904b\u7528\u304c\u30e9\u30af\u306b\u306a\u308b\uff09<\/strong><\/span><\/p>\n<ul>\n<li>1\u56de\u306e\u30c6\u30b9\u30c8\u3067\u5909\u3048\u308b\u306e\u306f\u539f\u52471\u3064\uff08\u8a34\u6c42\u3060\u3051\u3001\u5192\u982d\u3060\u3051\u3001CTA\u3060\u3051\uff09<\/li>\n<li>\u201c\u52dd\u3061\u201d\u306e\u57fa\u6e96\u3092\u5148\u306b\u6c7a\u3081\u308b\uff08\u4f8b\uff1a\u7372\u5f97\u306a\u3089CPA\u3001\u691c\u8a0e\u306a\u3089\u4fdd\u5b58\u7387\u306a\u3069\uff09<\/li>\n<li>\u5c11\u6570\u306e\u5e83\u544a\u3092\u56de\u3057\u3066\u52dd\u3061\u7b4b\u3092\u4f5c\u308a\u3001\u5f53\u305f\u308a\u304c\u51fa\u3066\u304b\u3089\u91cf\u7523\u3059\u308b<\/li>\n<li>\u5165\u7a3f\u898f\u5b9a\u30fb\u63a8\u5968\u30b5\u30a4\u30ba\u3092\u5b88\u308a\u3001\u8868\u793a\u5d29\u308c\u3067\u640d\u3057\u306a\u3044\uff08\u5a92\u4f53\u3054\u3068\u306b\u8981\u4ef6\u304c\u7570\u306a\u308b\uff09\n<\/li>\n<\/ul>\n<p><span class=\"marker-bold\"><strong>\u300c\u52dd\u3061\u7b4b\u304c\u6b8b\u308b\u300d\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u4f5c\u308a\u65b9\uff083\u70b9\u30bb\u30c3\u30c8\uff09<\/strong><\/span><\/p>\n<ul>\n<li>\u2460\u52dd\u3061\u8a34\u6c42\uff08\u8ab0\u306b\u4f55\u304c\u5f97\u304b\uff09<\/li>\n<li>\u2461\u52dd\u3061\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\uff08\u52d5\u753b\/\u9759\u6b62\u753b\/\u30ab\u30eb\u30fc\u30bb\u30eb\u7b49\uff09<\/li>\n<li>\u2462\u52dd\u3061\u5c0e\u7dda\uff08\u30af\u30ea\u30c3\u30af\u5148\u306e1st\u30d3\u30e5\u30fc\u304c\u5e83\u544a\u3068\u540c\u3058\uff09\n<\/li>\n<\/ul>\n<p>\u3053\u306e3\u70b9\u30bb\u30c3\u30c8\u304c\u63c3\u3046\u3068\u3001\u6b21\u56de\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3082\u518d\u73fe\u6027\u304c\u9ad8\u304f\u3001\u6539\u5584\u306e\u30b9\u30bf\u30fc\u30c8\u5730\u70b9\u304c\u4e00\u6bb5\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2><span id=\"i-3\">\u914d\u4fe1\u8a2d\u5b9a\u3068\u904b\u7528\u306e\u5b9f\u52d9\uff08\u4e88\u7b97\u30fb\u5165\u672d\u30fb\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\uff09<\/span><\/h2>\n<p>SNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u300c\u8a2d\u5b9a\u3057\u3066\u7d42\u308f\u308a\u300d\u3067\u306f\u306a\u304f\u3001\u914d\u4fe1\u4e2d\u306e\u610f\u601d\u6c7a\u5b9a\uff08\u6b62\u3081\u308b\uff0f\u4f38\u3070\u3059\uff0f\u5909\u3048\u308b\uff09\u3067\u7d50\u679c\u304c\u6c7a\u307e\u308a\u307e\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u6bce\u65e5\u3044\u3058\u308a\u7d9a\u3051\u308b\u3068\u6a5f\u68b0\u5b66\u7fd2\u304c\u5b89\u5b9a\u305b\u305a\u3001\u304b\u3048\u3063\u3066\u6210\u679c\u304c\u8352\u308c\u3084\u3059\u3044\u306e\u3082\u4e8b\u5b9f\u3067\u3059\u3002Meta\u5e83\u544a\u3067\u306f\u5b66\u7fd2\u30d5\u30a7\u30fc\u30ba\u306e\u76ee\u5b89\u3068\u3057\u3066\u300c5\u301c7\u65e5\u300d\u3084\u300c\u4e00\u5b9a\u6570\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u304c\u4e00\u3064\u306e\u533a\u5207\u308a\u306b\u306a\u308a\u3001\u9014\u4e2d\u3067\u5927\u304d\u306a\u7de8\u96c6\u3092\u3059\u308b\u3068\u5b66\u7fd2\u304c\u30ea\u30bb\u30c3\u30c8\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3001\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u6574\u7406\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n \u3053\u3053\u3067\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u3092\u300c\u77ed\u671f\uff08\u301c2\u9031\u9593\uff09\u300d\u3068\u300c\u4e2d\u671f\uff083\u301c8\u9031\u9593\uff09\u300d\u306b\u5206\u3051\u3001\u5b9f\u52d9\u3067\u8ff7\u308f\u306a\u3044\u904b\u7528\u30eb\u30fc\u30eb\u306b\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002<\/p>\n<h3 id=\"\u77ed\u671f\uff0f\u4e2d\u671f\u306e\u904b\u7528\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3068\u5224\u65ad\u57fa\u6e96\uff08\u3044\u3064\u4f55\u3092\u5909\u3048\u308b\u304b\uff09\">\u77ed\u671f\uff0f\u4e2d\u671f\u306e\u904b\u7528\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3068\u5224\u65ad\u57fa\u6e96\uff08\u3044\u3064\u4f55\u3092\u5909\u3048\u308b\u304b\uff09<\/h3>\n<p>\u307e\u305a\u62bc\u3055\u3048\u305f\u3044\u306e\u306f\u3001<span class=\"marker-bold\"><strong>\u5224\u65ad\u306e\u7c92\u5ea6\u3092\u63c3\u3048\u308b<\/strong><\/span>\u3053\u3068\u3067\u3059\u3002\u65e5\u6b21\u3067\u898b\u308b\u306e\u306f\u201c\u7570\u5e38\u691c\u77e5\u201d\u3001\u9031\u6b21\u3067\u898b\u308b\u306e\u306f\u201c\u65b9\u91dd\u6c7a\u5b9a\u201d\u3002\u3053\u306e\u5f79\u5272\u5206\u62c5\u304c\u3067\u304d\u308b\u3068\u3001\u5b66\u7fd2\u3092\u58ca\u3055\u305a\u306b\u6539\u5584\u3067\u304d\u307e\u3059\u3002Meta\u5e83\u544a\u306e\u8003\u3048\u65b9\u3067\u3082\u3001\u65e5\u3005\u306eCPA\u306e\u4e0a\u4e0b\u3067\u7d50\u8ad6\u3092\u51fa\u3055\u305a\u3001\u5b66\u7fd2\u30d5\u30a7\u30fc\u30ba\uff085\u301c7\u65e5\uff09\u3092\u533a\u5207\u308a\u306b\u9031\u5358\u4f4d\u3067\u8a55\u4fa1\u3059\u308b\u8996\u70b9\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u904b\u7528\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u578b\uff08\u305d\u306e\u307e\u307e\u4f7f\u3048\u308b\uff09<\/strong><\/span><\/p>\n<table>\n<tr>\n<th>\u671f\u9593<\/th>\n<th>\u898b\u308b\u983b\u5ea6<\/th>\n<th>\u4e3b\u306b\u898b\u308b\u6307\u6a19<\/th>\n<th>\u3084\u308b\u3053\u3068<\/th>\n<th>\u89e6\u3063\u3066\u3044\u3044\u7bc4\u56f2<\/th>\n<\/tr>\n<tr>\n<td>\u914d\u4fe1\u301c48\u6642\u9593<\/td>\n<td>1\u65e51\u56de<\/td>\n<td>\u914d\u4fe1\u91cf\u3001\u5be9\u67fb\u3001CTR\u306e\u6975\u7aef\u306a\u4f4e\u4e0b<\/td>\n<td>\u914d\u4fe1\u30a8\u30e9\u30fc\uff0f\u8868\u793a\u5d29\u308c\u306e\u4fee\u6b63<\/td>\n<td>\u6587\u8a00\u30df\u30b9\u30fb\u30ea\u30f3\u30af\u30df\u30b9\u7b49\u306e\u201c\u4e8b\u6545\u5bfe\u5fdc\u201d\u306e\u307f<\/td>\n<\/tr>\n<tr>\n<td>3\u301c7\u65e5<\/td>\n<td>\u90312\u301c3\u56de<\/td>\n<td>CTR\u3001CVR\u3001CPA\u306e\u50be\u5411<\/td>\n<td>\u52dd\u3061\u7b4b\u306e\u82bd\u3092\u63a2\u3059\uff08\u8a34\u6c42\u8ef8\u306e\u5f53\u305f\u308a\uff09<\/td>\n<td>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u8ffd\u52a0\uff08\u5c11\u6570\uff09\uff0f\u505c\u6b62\uff08\u660e\u78ba\u306b\u60aa\u3044\u3082\u306e\uff09<\/td>\n<\/tr>\n<tr>\n<td>8\u301c14\u65e5<\/td>\n<td>\u90311\u301c2\u56de<\/td>\n<td>CPA\/ROAS\u306e\u5b89\u5b9a\u5ea6\u3001\u7372\u5f97\u4ef6\u6570<\/td>\n<td>\u4e88\u7b97\u3092\u5bc4\u305b\u308b\u30fb\u914d\u4fe1\u9762\u3092\u6574\u7406<\/td>\n<td>\u4e88\u7b97\u8abf\u6574\u3001\u52dd\u3061\u8a34\u6c42\u306e\u91cf\u7523<\/td>\n<\/tr>\n<tr>\n<td>3\u301c8\u9031\u9593<\/td>\n<td>\u90311\u56de\uff0b\u67081\u56de<\/td>\n<td>LTV\u5bc4\u308a\u8a55\u4fa1\u3001\u5a92\u4f53\u5225\u306e\u5f79\u5272<\/td>\n<td>\u69cb\u9020\u6539\u5584\uff08\u7d71\u5408\/\u5206\u96e2\uff09\u3001\u65b0\u65bd\u7b56\u6295\u5165<\/td>\n<td>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a2d\u8a08\u306e\u898b\u76f4\u3057<\/td>\n<\/tr>\n<\/table>\n<p><span class=\"marker-bold\"><strong>\u5224\u65ad\u57fa\u6e96\u3092\u201c\u5148\u306b\u201d\u6c7a\u3081\u3066\u304a\u304f\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/strong><\/span><\/p>\n<ul>\n<li>\u3069\u306e\u6570\u5024\u3092\u4e0b\u56de\u3063\u305f\u3089\u300c\u505c\u6b62\u300d\u304b\uff08\u4f8b\uff1aCTR\u304c\u57fa\u6e96\u672a\u6e80\u3001CPA\u304c\u8a31\u5bb9\u8d85\u3048 \u306a\u3069\uff09<\/li>\n<li>\u3069\u306e\u6570\u5024\u3092\u8d85\u3048\u305f\u3089\u300c\u5897\u984d\u300d\u304b\uff08\u4f8b\uff1aCPA\u304c\u76ee\u6a19\u4ee5\u5185\u3067\u5b89\u5b9a\u3001CV\u304c\u4e00\u5b9a\u6570 \u306a\u3069\uff09<\/li>\n<li>\u201c\u5b66\u7fd2\u304c\u9032\u3080\u307e\u3067\u89e6\u3089\u306a\u3044\u671f\u9593\u201d\u3092\u4f55\u65e5\u3068\u3059\u308b\u304b\uff08\u5a92\u4f53\u30fb\u76ee\u7684\u3067\u5909\u3048\u308b\uff09\n<\/li>\n<\/ul>\n<p>\u3053\u306e\u30eb\u30fc\u30eb\u304c\u306a\u3044\u3068\u3001\u8abf\u5b50\u304c\u60aa\u3044\u65e5\u306b\u7126\u3063\u3066\u8a2d\u5b9a\u3092\u89e6\u308a\u3001\u5b66\u7fd2\u304c\u63fa\u308c\u3066\u3055\u3089\u306b\u60aa\u5316\u2026\u306e\u30eb\u30fc\u30d7\u306b\u5165\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u9006\u306b\u3001\u9031\u5358\u4f4d\u3067\u8a55\u4fa1\u3059\u308b\u524d\u63d0\u304c\u3042\u308b\u3060\u3051\u3067\u3001\u6539\u5584\u304c\u7a4d\u307f\u4e0a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"\u4e88\u7b97\u30fb\u5165\u672d\u30fb\u4e0a\u9650\u7ba1\u7406\u3067\u62bc\u3055\u3048\u308b\u3079\u304d\u5b9f\u52d9\u30dd\u30a4\u30f3\u30c8\">\u4e88\u7b97\u30fb\u5165\u672d\u30fb\u4e0a\u9650\u7ba1\u7406\u3067\u62bc\u3055\u3048\u308b\u3079\u304d\u5b9f\u52d9\u30dd\u30a4\u30f3\u30c8<\/h3>\n<p>\u4e88\u7b97\u8a2d\u8a08\u306f\u300c\u3044\u304f\u3089\u4f7f\u3046\u304b\u300d\u3060\u3051\u3067\u306a\u304f\u3001<span class=\"marker-bold\"><strong>\u3069\u3046\u4f7f\u308f\u308c\u308b\u8a2d\u8a08\u306b\u3059\u308b\u304b<\/strong><\/span>\u304c\u91cd\u8981\u3067\u3059\u3002\u904b\u7528\u578b\u5e83\u544a\u306e\u57fa\u672c\u3068\u3057\u3066\u3001\u65e5\u4e88\u7b97\u306f\u6bce\u65e5\u5b89\u5b9a\u3057\u3066\u6d88\u5316\u3057\u3084\u3059\u3044\u4e00\u65b9\u3001\u901a\u7b97\uff08\u671f\u9593\uff09\u4e88\u7b97\u306f\u671f\u9593\u4e2d\u306e\u914d\u5206\u304c\u504f\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u305d\u306e\u5206\u30c1\u30e3\u30f3\u30b9\u306e\u3042\u308b\u65e5\u306b\u539a\u304f\u6295\u4e0b\u3067\u304d\u308b\u3001\u3068\u3044\u3046\u6574\u7406\u304c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u65bd\u7b56\u306f\u201c\u671f\u9593\u304c\u6c7a\u307e\u3063\u3066\u3044\u308b\u201d\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u901a\u7b97\u5bc4\u308a\u306e\u8003\u3048\u65b9\u304c\u30cf\u30de\u308b\u5834\u9762\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u521d\u52d5\u306f\u5b66\u7fd2\u3092\u5b89\u5b9a\u3055\u305b\u308b\u305f\u3081\u306b\u65e5\u4e88\u7b97\u3067\u69d8\u5b50\u3092\u898b\u308b\u3001\u3068\u3044\u3046\u7d44\u307f\u7acb\u3066\u3082\u73fe\u5b9f\u7684\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u65e5\u4e88\u7b97\uff0f\u901a\u7b97\u4e88\u7b97\u306e\u4f7f\u3044\u5206\u3051\uff08\u76ee\u5b89\uff09<\/strong><\/span><\/p>\n<ul>\n<li>\u65e5\u4e88\u7b97\u5411\u304d\uff1a\u6bce\u65e5\u4e00\u5b9a\u306e\u914d\u4fe1\u91cf\u3092\u78ba\u4fdd\u3057\u305f\u3044\uff0f\u4e88\u7b97\u8d85\u904e\u3092\u907f\u3051\u305f\u3044<\/li>\n<li>\u901a\u7b97\u4e88\u7b97\u5411\u304d\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u671f\u9593\u5185\u3067\u6700\u9069\u914d\u5206\u3057\u305f\u3044\uff0f\u7279\u5b9a\u306e\u66dc\u65e5\u30fb\u6642\u9593\u5e2f\u306b\u5bc4\u305b\u305f\u3044\n<\/li>\n<\/ul>\n<p>\u6b21\u306b\u5165\u672d\u3067\u3059\u3002\u6700\u8fd1\u306f\u81ea\u52d5\u5165\u672d\u304c\u4e3b\u6d41\u3067\u3001\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u201c\u3069\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u304b\u201d\u3092\u5a92\u4f53\u306b\u4f1d\u3048\u308b\u767a\u60f3\u304c\u57fa\u672c\u306b\u306a\u308a\u307e\u3059\u3002TikTok\u5e83\u544a\u3067\u306f\u3001\u5165\u672d\u30bf\u30a4\u30d7\u3068\u3057\u3066\u300c\u6700\u5927\u914d\u4fe1\uff08\u4e88\u7b97\u5185\u3067\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u6210\u679c\uff09\u300d\u3068\u300c\u76ee\u6a19\u6210\u679c\u5358\u4fa1\u4e0a\u9650\uff08CPA\u76ee\u6a19\u306b\u5bc4\u305b\u308b\uff09\u300d\u306e\u6574\u7406\u304c\u3055\u308c\u3066\u304a\u308a\u3001\u76ee\u6a19\u304c\u306a\u3044\u5834\u5408\u306f\u6700\u5927\u914d\u4fe1\u304c\u6709\u52b9\u3001\u3068\u3044\u3063\u305f\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n \u307e\u305f\u3001\u5b66\u7fd2\u3092\u5b8c\u4e86\u3055\u305b\u308b\u305f\u3081\u306e\u76ee\u5b89\u3068\u3057\u3066\u300c\u904e\u53bb7\u65e5\u5e73\u5747CPA\u306e10\u500d\u30921\u65e5\u4e88\u7b97\u306b\u3059\u308b\u300d\u3084\u3001\u5b66\u7fd2\u5f8c\u306e\u5897\u984d\u306f\u201c\u5c11\u306a\u304f\u3068\u308220%\u305a\u3064\u201d\u3068\u3044\u3063\u305f\u904b\u7528\u4e0a\u306e\u6307\u91dd\u3082\u63d0\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u5a92\u4f53\u6a5f\u80fd\u3092\u4f7f\u3046\u3068\u304d\u306e\u6ce8\u610f\uff08LINE\u306e\u4f8b\uff09<br \/>\n<\/strong><\/span> LINE\u5e83\u544a\u306e\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e88\u7b97\u306e\u6700\u9069\u5316\u300d\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u8a2d\u5b9a\u3057\u305f\u65e5\u4e88\u7b97\u3092\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5fdc\u3058\u3066\u914d\u4e0b\u306e\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u3078\u81ea\u52d5\u914d\u5206\u3059\u308b\u6a5f\u80fd\u3068\u3057\u3066\u8aac\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u305f\u3060\u3057\u5229\u7528\u6761\u4ef6\u3068\u3057\u3066\u3001\u624b\u52d5\u5165\u672d\u306e\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u304c\u306a\u3044\u3053\u3068\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e88\u7b97\u304c\u4e00\u5b9a\u984d\u4ee5\u4e0a\u3067\u3042\u308b\u3053\u3068\u7b49\u304c\u660e\u8a18\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n \u201c\u4fbf\u5229\u6a5f\u80fd\u307b\u3069\u5236\u7d04\u304c\u3042\u308b\u201d\u306e\u3067\u3001\u5148\u306b\u6761\u4ef6\u3092\u6e80\u305f\u3059\u69cb\u9020\uff08\u5165\u672d\u6226\u7565\u306e\u7d71\u4e00\u3001\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u306e\u4f5c\u308a\u3059\u304e\u56de\u907f\uff09\u306b\u6574\u3048\u308b\u306e\u304c\u5931\u6557\u3057\u306a\u3044\u9032\u3081\u65b9\u3067\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u4e0a\u9650\u7ba1\u7406\uff08\u66b4\u8d70\u3092\u9632\u3050\u6700\u5c0f\u30bb\u30c3\u30c8\uff09<\/strong><\/span><\/p>\n<ul>\n<li>\u65e5\u4e88\u7b97\uff08\u307e\u305f\u306f\u671f\u9593\u4e88\u7b97\uff09\uff0b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e0a\u9650\u306e\u4e8c\u91cd\u3067\u30d6\u30ec\u30fc\u30ad\u3092\u4f5c\u308b<\/li>\n<li>\u52dd\u3061\u7b4b\u304c\u51fa\u308b\u307e\u3067\u300c\u5e83\u544a\u30b0\u30eb\u30fc\u30d7\u3092\u5897\u3084\u3057\u3059\u304e\u306a\u3044\u300d\uff08\u5b66\u7fd2\u304c\u5206\u6563\u3059\u308b\uff09<\/li>\n<li>\u5909\u66f4\u306f\u201c\u307e\u3068\u3081\u3066\u5c0f\u3055\u304f\u201d\u3088\u308a\u201c\u5c11\u306a\u304f\u5927\u304d\u304f\u3057\u3059\u304e\u306a\u3044\u201d\uff08\u5b66\u7fd2\u30ea\u30bb\u30c3\u30c8\u3092\u907f\u3051\u308b\u610f\u8b58\uff09\n<\/li>\n<\/ul>\n<p>\u6700\u5f8c\u306b\u3001\u904b\u7528\u306e\u8ff7\u3044\u3092\u6e1b\u3089\u3059\u305f\u3081\u306e\u7c21\u6613\u30d5\u30ed\u30fc\u3092\u7f6e\u3044\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<p>\u914d\u4fe1\u91cf\u304c\u51fa\u306a\u3044 \u2192 \u4e88\u7b97\/\u5165\u672d\/\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u72ed\u3044\u53ef\u80fd\u6027<\/p>\n<p>\u30af\u30ea\u30c3\u30af\u306f\u3042\u308b\u304cCV\u3057\u306a\u3044 \u2192 LP\u30fb\u30aa\u30d5\u30a1\u30fc\u30fb\u8a08\u6e2c\u306e\u554f\u984c\u304c\u6fc3\u539a<\/p>\n<p>CV\u306f\u51fa\u308b\u304cCPA\u304c\u9ad8\u3044 \u2192 \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u914d\u4fe1\u9762\u30fb\u5165\u672d\u6226\u7565\u306e\u898b\u76f4\u3057<\/p>\n<p>CPA\u306f\u826f\u3044\u304c\u4ef6\u6570\u304c\u5c11\u306a\u3044 \u2192 \u4e88\u7b97\u5897\u984d\uff08\u5b66\u7fd2\u5f8c\u306b\u6bb5\u968e\u7684\uff09\u3084\u5bfe\u8c61\u62e1\u5f35<\/p>\n<h2><span id=\"i-4\">\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u3067\u6b21\u56de\u306e\u6210\u679c\u3092\u4f38\u3070\u3059<\/span><\/h2>\n<p>SNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u300c\u5f53\u305f\u3063\u305f\uff0f\u5916\u308c\u305f\u300d\u3067\u7d42\u308f\u3089\u305b\u308b\u3068\u3001\u6b21\u56de\u3082\u540c\u3058\u58c1\u306b\u3076\u3064\u304b\u308a\u307e\u3059\u3002\u5927\u4e8b\u306a\u306e\u306f\u3001\u7d50\u679c\u3092\u201c\u518d\u73fe\u3067\u304d\u308b\u5f62\u201d\u306b\u5206\u89e3\u3057\u3001\u6b21\u306e\u6253\u3061\u624b\u307e\u3067\u843d\u3068\u3059\u3053\u3068\u3067\u3059\u3002\u7279\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u65bd\u7b56\u306f\u3001\u53c2\u52a0\u6570\u3084\u62e1\u6563\u306a\u3069\u306e\u9014\u4e2d\u6307\u6a19\u304c\u52d5\u304d\u3084\u3059\u3044\u4e00\u65b9\u3067\u3001\u7372\u5f97\uff08\u554f\u3044\u5408\u308f\u305b\u30fb\u8cfc\u5165\uff09\u306b\u76f4\u7d50\u3057\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u914d\u4fe1\u7d50\u679c\u3092\u300c\u5e83\u544a\uff08\u5c4a\u3051\u65b9\uff09\u300d\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff08\u4f1d\u3048\u65b9\uff09\u300d\u300c\u5c0e\u7dda\uff08\u53d7\u3051\u76bf\uff09\u300d\u300c\u30aa\u30d5\u30a1\u30fc\uff08\u7406\u7531\uff09\u300d\u306b\u5207\u308a\u5206\u3051\u3066\u3001\u3069\u3053\u306b\u4f38\u3073\u3057\u308d\u304c\u3042\u3063\u305f\u304b\u3092\u6574\u7406\u3059\u308b\u306e\u304c\u8fd1\u9053\u3067\u3059\u3002\u3053\u3053\u3092\u4e01\u5be7\u306b\u3084\u308b\u307b\u3069\u3001\u6b21\u56de\u306f\u201c\u521d\u901f\u304b\u3089\u52dd\u3061\u7b4b\u306b\u5bc4\u305b\u308b\u201d\u8a2d\u8a08\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 id=\"\u30ec\u30dd\u30fc\u30c8\u306e\u8aad\u307f\u65b9\u3068\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTR\u30fbCVR\u30fbCPA\u30fbROAS\uff09\">\u30ec\u30dd\u30fc\u30c8\u306e\u8aad\u307f\u65b9\u3068\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTR\u30fbCVR\u30fbCPA\u30fbROAS\uff09<\/h3>\n<p>\u30ec\u30dd\u30fc\u30c8\u306f\u6570\u5b57\u3092\u773a\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u6b21\u306b\u4f55\u3092\u5909\u3048\u308b\u304b\u300d\u3092\u6c7a\u3081\u308b\u305f\u3081\u306e\u9053\u5177\u3067\u3059\u3002\u5b9f\u52d9\u3067\u8ff7\u3044\u306b\u304f\u3044\u8aad\u307f\u65b9\u306f\u3001<span class=\"marker-bold\"><strong>CTR\u2192CVR\u2192CPA\uff08\u307e\u305f\u306fROAS\uff09<\/strong><\/span>\u306e\u9806\u306b\u201c\u8a70\u307e\u308a\u7b87\u6240\u201d\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3002CTR\u306f\u5e83\u544a\u304c\u523a\u3055\u3063\u3066\u3044\u308b\u304b\u3001CVR\u306f\u53d7\u3051\u76bf\u304c\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3001CPA\/ROAS\u306f\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u6210\u308a\u7acb\u3064\u304b\u3092\u898b\u307e\u3059\u3002\u6307\u6a19\u3054\u3068\u306b\u539f\u56e0\u5019\u88dc\u304c\u9055\u3046\u306e\u3067\u3001\u6539\u5584\u306e\u65b9\u5411\u6027\u304c\u30d6\u30ec\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u6307\u6a19\u5225\uff1a\u3088\u304f\u3042\u308b\u72b6\u614b\u3068\u6253\u3061\u624b<\/strong><\/span><\/p>\n<table>\n<tr>\n<th>\u72b6\u614b<\/th>\n<th>\u3088\u304f\u3042\u308b\u539f\u56e0<\/th>\n<th>\u307e\u305a\u3084\u308b\u6539\u5584\uff08\u512a\u5148\u9806\uff09<\/th>\n<\/tr>\n<tr>\n<td>CTR\u304c\u4f4e\u3044<\/td>\n<td>\u8a34\u6c42\u304c\u5f31\u3044\uff0f\u5192\u982d\u304c\u5f31\u3044\uff0f\u8ab0\u5411\u3051\u304b\u4e0d\u660e<\/td>\n<td>\u8a34\u6c42\u8ef8\u306e\u5dee\u3057\u66ff\u3048\u2192\u5192\u982d\u306e\u7d50\u8ad6\u5316\u2192\u898b\u305b\u65b9\uff08\u5b57\u5e55\u30fb\u69cb\u56f3\uff09<\/td>\n<\/tr>\n<tr>\n<td>CTR\u306f\u9ad8\u3044\u304cCVR\u304c\u4f4e\u3044<\/td>\n<td>\u30af\u30ea\u30c3\u30af\u5148\u304c\u5e83\u544a\u3068\u4e0d\u4e00\u81f4\uff0fLP\u304c\u91cd\u3044\uff0f\u5165\u529b\u304c\u591a\u3044<\/td>\n<td>1st\u30d3\u30e5\u30fc\u4e00\u81f4\u2192\u8aad\u307f\u8fbc\u307f\u6539\u5584\u2192\u30d5\u30a9\u30fc\u30e0\u77ed\u7e2e<\/td>\n<\/tr>\n<tr>\n<td>CV\u306f\u51fa\u308b\u304cCPA\u304c\u9ad8\u3044<\/td>\n<td>\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u9ad8\u9a30\uff0f\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u5e83\u3059\u304eor\u72ed\u3059\u304e<\/td>\n<td>\u914d\u4fe1\u9762\u6574\u7406\u2192\u30bf\u30fc\u30b2\u30c3\u30c8\u8abf\u6574\u2192\u52dd\u3061\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u91cf\u7523<\/td>\n<\/tr>\n<tr>\n<td>ROAS\u304c\u4f4e\u3044<\/td>\n<td>\u5358\u4fa1\/\u7c97\u5229\u306b\u5bfe\u3057\u3066CPA\u304c\u9ad8\u3044\uff0f\u30a2\u30c3\u30d7\u30bb\u30eb\u4e0d\u8db3<\/td>\n<td>\u5546\u54c1\u8a2d\u8a08\u30fb\u30bb\u30c3\u30c8\u5316\u2192LTV\u5411\u4e0a\u65bd\u7b56\u2192\u518d\u914d\u4fe1\u8a2d\u8a08<\/td>\n<\/tr>\n<\/table>\n<p><span class=\"marker-bold\"><strong>\u6539\u5584\u306e\u9244\u5247<\/strong><\/span><\/p>\n<ul>\n<li>\u201c\u5168\u90e8\u3061\u3087\u3044\u3061\u3087\u3044\u89e6\u308b\u201d\u3088\u308a\u3001\u539f\u56e0\u306e\u6fc3\u30441\u70b9\u3092\u5148\u306b\u76f4\u3059<\/li>\n<li>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u300c\u8a34\u6c42\u300d\u300c\u5192\u982d\u300d\u300c\u8a3c\u62e0\u300d\u300cCTA\u300d\u306e\u9806\u3067\u76f4\u3059\u3068\u52b9\u304d\u3084\u3059\u3044<\/li>\n<li>\u914d\u4fe1\u8a2d\u5b9a\u306f\u5b66\u7fd2\u304c\u5d29\u308c\u306a\u3044\u3088\u3046\u3001\u5909\u66f4\u56de\u6570\u3092\u6e1b\u3089\u3057\u3066\u52b9\u679c\u3092\u898b\u5207\u308b\n<\/li>\n<\/ul>\n<p>\u3053\u306e\u578b\u3067\u898b\u308c\u3070\u3001\u6570\u5b57\u304c\u60aa\u3044\u3068\u304d\u3082\u300c\u5e83\u544a\u304c\u60aa\u3044\u306e\u304b\u300d\u300cLP\u304c\u60aa\u3044\u306e\u304b\u300d\u300c\u30aa\u30d5\u30a1\u30fc\u304c\u5f31\u3044\u306e\u304b\u300d\u3092\u77ed\u6642\u9593\u3067\u5224\u65ad\u3067\u304d\u3001\u7121\u99c4\u306a\u5dee\u3057\u66ff\u3048\u304c\u6e1b\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d42\u4e86\u5f8c\u306b\u6b8b\u3059\u632f\u308a\u8fd4\u308a\u30c6\u30f3\u30d7\u30ec\uff08\u518d\u73fe\u6027\u306e\u62c5\u4fdd\uff09\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d42\u4e86\u5f8c\u306b\u6b8b\u3059\u632f\u308a\u8fd4\u308a\u30c6\u30f3\u30d7\u30ec\uff08\u518d\u73fe\u6027\u306e\u62c5\u4fdd\uff09<\/h3>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5f8c\u306e\u632f\u308a\u8fd4\u308a\u306f\u3001\u6b21\u56de\u3092\u30e9\u30af\u306b\u3059\u308b\u201c\u8cc7\u7523\u3065\u304f\u308a\u201d\u3067\u3059\u3002\u793e\u5185\u5171\u6709\u304c\u5f31\u3044\u3068\u3001\u62c5\u5f53\u304c\u5909\u308f\u3063\u305f\u77ac\u9593\u306b\u30ce\u30a6\u30cf\u30a6\u304c\u6d88\u3048\u307e\u3059\u3002\u305d\u3053\u3067\u304a\u3059\u3059\u3081\u306a\u306e\u304c\u3001<span class=\"marker-bold\"><strong>\u52dd\u3061\u7b4b\u30fb\u8ca0\u3051\u7b4b\u30fb\u6b21\u56de\u306e\u4eee\u8aac<\/strong><\/span>\u3092\u30c6\u30f3\u30d7\u30ec\u3067\u56fa\u5b9a\u3057\u3066\u6b8b\u3059\u3084\u308a\u65b9\u3067\u3059\u3002\u6570\u5b57\u3060\u3051\u6b8b\u3057\u3066\u3082\u3001\u306a\u305c\u305d\u3046\u306a\u3063\u305f\u304b\u304c\u5206\u304b\u3089\u306a\u3044\u306e\u3067\u3001\u5fc5\u305a\u300c\u80cc\u666f\u300d\u3068\u300c\u5b66\u3073\u300d\u3092\u30bb\u30c3\u30c8\u306b\u3057\u307e\u3059\u3002<\/p>\n<p><span class=\"marker-bold\"><strong>\u632f\u308a\u8fd4\u308a\u30c6\u30f3\u30d7\u30ec\uff08\u305d\u306e\u307e\u307e\u30b3\u30d4\u30da\u3067\u4f7f\u3048\u307e\u3059\uff09<\/strong><\/span><\/p>\n<ul>\n<li>\u76ee\u7684\uff08KGI\uff09\u3068\u9054\u6210\u5ea6\uff1a\u9054\u6210\uff0f\u672a\u9054\u3001\u305d\u306e\u7406\u7531<\/li>\n<li>\u4e3b\u8981KPI\u306e\u7d50\u679c\uff1a\u53c2\u52a0\u6570\u3001CV\u3001CPA\u3001ROAS\u306a\u3069\uff08\u671f\u9593\u5e73\u5747\u3068\u306e\u5dee\u3082\uff09<\/li>\n<li>\u52dd\u3061\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff1a\u8a34\u6c42\uff0f\u5192\u982d\uff0f\u8a3c\u62e0\uff0fCTA\uff08\u753b\u50cf\u3084\u6587\u8a00\u306e\u7279\u5fb4\u3092\u8a00\u8a9e\u5316\uff09<\/li>\n<li>\u8ca0\u3051\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff1a\u4f55\u304c\u523a\u3055\u3089\u306a\u304b\u3063\u305f\u304b\uff08\u4eee\u8aac\u3067OK\uff09<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u5225\u306e\u5dee\uff1a\u5e74\u9f62\u30fb\u8208\u5473\u95a2\u5fc3\u30fb\u914d\u4fe1\u9762\u306a\u3069\u3001\u3069\u3053\u304c\u826f\u304b\u3063\u305f\u304b<\/li>\n<li>\u5c0e\u7dda\u306e\u8ab2\u984c\uff1aLP\u306e\u96e2\u8131\u7b87\u6240\u3001\u30d5\u30a9\u30fc\u30e0\u5b8c\u4e86\u7387\u3001\u8a08\u6e2c\u306e\u629c\u3051<\/li>\n<li>\u30aa\u30d5\u30a1\u30fc\u306e\u8a55\u4fa1\uff1a\u5f37\u304b\u3063\u305f\u70b9\uff0f\u5f31\u304b\u3063\u305f\u70b9\uff0f\u6b21\u56de\u306e\u6539\u5584\u6848<\/li>\n<li>\u6b21\u56de\u306e\u6253\u3061\u624b\uff08\u512a\u5148\u9806\u4f4d\uff09\uff1a\u2460\u3059\u3050\u3084\u308b \u2461\u6642\u9593\u304c\u3042\u308c\u3070 \u2462\u4eca\u56de\u306f\u3084\u3089\u306a\u3044<\/li>\n<li>\u6b21\u56de\u306e\u30c6\u30b9\u30c8\u8a2d\u8a08\uff1a\u4f55\u30921\u3064\u5909\u3048\u3066\u691c\u8a3c\u3059\u308b\u304b\uff08\u52dd\u3061\u7b4b\u306e\u62e1\u5f35\u8a08\u753b\uff09\n<\/li>\n<\/ul>\n<p>\u3053\u306e\u5f62\u3067\u6b8b\u3059\u3068\u3001\u6b21\u56de\u306e\u6e96\u5099\u304c\u300c\u30bc\u30ed\u304b\u3089\u4f01\u753b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u52dd\u3061\u7b4b\u306e\u518d\u73fe\uff0b1\u70b9\u6539\u5584\u300d\u306b\u306a\u308a\u307e\u3059\u3002\u7d50\u679c\u7684\u306b\u3001\u904b\u7528\u30b3\u30b9\u30c8\u3092\u6291\u3048\u306a\u304c\u3089\u6210\u679c\u306e\u78ba\u5ea6\u3092\u4e0a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2><span id=\"SNS-2\">\u307e\u3068\u3081\uff5cSNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u300c\u8a2d\u8a08\u2192\u904b\u7528\u2192\u6539\u5584\u300d\u3067\u52dd\u3061\u7b4b\u304c\u6b8b\u308b<\/span><\/h2>\n<p>SNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u6210\u679c\u3092\u51fa\u3059\u30b3\u30c4\u306f\u3001\u6d3e\u624b\u306a\u4f01\u753b\u3092\u8003\u3048\u308b\u3053\u3068\u3088\u308a\u3082\u3001<span class=\"marker-bold\"><strong>\u76ee\u7684\u306b\u5408\u3046\u8a2d\u8a08\u3092\u3064\u304f\u308a\u3001\u914d\u4fe1\u4e2d\u306b\u5d29\u308c\u306a\u3044\u904b\u7528\u30eb\u30fc\u30eb\u3092\u6301\u3061\u3001\u7d42\u308f\u3063\u305f\u5f8c\u306b\u518d\u73fe\u6027\u306e\u3042\u308b\u5b66\u3073\u3092\u6b8b\u3059<\/strong><\/span>\u3053\u3068\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u6700\u521d\u306bKGI\/KPI\u30921\u679a\u306b\u843d\u3068\u3057\u3066\u95a2\u4fc2\u8005\u306e\u8a8d\u8b58\u3092\u63c3\u3048\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30fb\u5a92\u4f53\u30fb\u5c0e\u7dda\u3092\u30bb\u30c3\u30c8\u3067\u6c7a\u3081\u308b\u3002\u6b21\u306b\u3001\u76ee\u7684\u306b\u5408\u308f\u305b\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u7684\uff08\u6700\u9069\u5316\uff09\u3092\u9078\u3073\u3001\u30aa\u30d5\u30a1\u30fc\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u300c\u8ab0\u306b\u4f55\u304c\u5f97\u304b\u300d\u3092\u4e00\u77ac\u3067\u4f1d\u3048\u308b\u5f62\u306b\u6574\u3048\u308b\u3002\u305d\u3057\u3066\u914d\u4fe1\u4e2d\u306f\u3001\u5b66\u7fd2\u3092\u58ca\u3055\u306a\u3044\u983b\u5ea6\u3067\u6539\u5584\u3057\u3001\u30ec\u30dd\u30fc\u30c8\u3067\u306fCTR\u30fbCVR\u30fbCPA\/ROAS\u306e\u9806\u306b\u8a70\u307e\u308a\u7b87\u6240\u3092\u5207\u308a\u5206\u3051\u308b\u3002\u3053\u306e\u6d41\u308c\u3092\u5b88\u308b\u3060\u3051\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u201c\u5f53\u3066\u7269\u201d\u304b\u3089\u201c\u6539\u5584\u3067\u4f38\u3070\u305b\u308b\u65bd\u7b56\u201d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001SNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3084\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u793e\u5185\u3060\u3051\u3067\u56de\u3059\u3068\u300c\u8a08\u6e2c\u304c\u6574\u308f\u306a\u3044\u300d\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u8db3\u308a\u306a\u3044\u300d\u300c\u6539\u5584\u306e\u512a\u5148\u9806\u4f4d\u304c\u6c7a\u3081\u3089\u308c\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u58c1\u306b\u3076\u3064\u304b\u308a\u3084\u3059\u3044\u306e\u3082\u73fe\u5b9f\u3067\u3059\u3002\u3082\u3057\u3001\u77ed\u671f\u9593\u3067\u6210\u679c\u3092\u51fa\u3057\u3064\u3064\u6b21\u56de\u306b\u52dd\u3061\u7b4b\u3092\u6b8b\u3057\u305f\u3044\u306a\u3089\u3001<span class=\"marker-bold\"><strong>\u8a2d\u8a08\uff08KPI\u3068\u5c0e\u7dda\uff09\u30fb\u5236\u4f5c\uff08\u52dd\u3066\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff09\u30fb\u904b\u7528\uff08\u6539\u5584\u30b5\u30a4\u30af\u30eb\uff09\u3092\u4e00\u6c17\u901a\u8cab\u3067\u898b\u3089\u308c\u308b\u30d1\u30fc\u30c8\u30ca\u30fc<\/strong><\/span>\u3092\u6301\u3064\u306e\u304c\u8fd1\u9053\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u682a\u5f0f\u4f1a\u793ePA Communication\u3067\u306f\u3001SNS\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u300c\u4f01\u753b\u300d\u3060\u3051\u3067\u7d42\u308f\u3089\u305b\u305a\u3001<span class=\"marker-bold\"><strong>\u904b\u7528\u578b\u5e83\u544a\u3068\u3057\u3066\u6210\u679c\u306b\u7d50\u3073\u3064\u3051\u308b\u8a2d\u8a08\u304b\u3089\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5236\u4f5c\u3001\u6539\u5584\u904b\u7528\u3001\u632f\u308a\u8fd4\u308a\u306e\u578b\u5316\u307e\u3067<\/strong><\/span>\u3092\u4e00\u8cab\u3057\u3066\u652f\u63f4\u3067\u304d\u307e\u3059\u3002\u793e\u5185\u8aac\u660e\u306b\u8010\u3048\u308b\u8a2d\u8a08\u66f8\u3065\u304f\u308a\u3084\u3001\u914d\u4fe1\u4e2d\u306e\u5224\u65ad\u57fa\u6e96\u3065\u304f\u308a\u3001\u6b21\u56de\u3078\u3064\u306a\u304c\u308b\u30ec\u30dd\u30fc\u30c8\u6574\u5099\u307e\u3067\u542b\u3081\u3066\u9032\u3081\u305f\u3044\u5834\u5408\u306f\u3001\u5916\u90e8\u306e\u77e5\u898b\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30b9\u30d4\u30fc\u30c9\u3068\u7cbe\u5ea6\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u3010PAC\u4e8b\u4f8b\u306f\u3053\u3061\u3089\u3011<\/strong><\/p>\n<p>SEE\/SAW\uff1a<a href=\"https:\/\/www.pa-c.co.jp\/post\/strategy\/see-saw-prevent\/\">\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u767a\u8868\u4f1a\u3092\u958b\u50ac<\/a><br \/>\nVibram\uff1a<a href=\"https:\/\/www.pa-c.co.jp\/post\/strategy\/vibram_mediaexperience\/\">\u521d\u3068\u306a\u308b\u30e1\u30c7\u30a3\u30a2\u5411\u3051\u4f53\u9a13\u4f1a\u3092\u30b5\u30dd\u30fc\u30c8<\/a><br \/>\nCHARLES &amp; KEITH\uff1a<a href=\"https:\/\/www.pa-c.co.jp\/post\/strategy\/charles-keith2023hotelstay\/\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u8d77\u7528\u3057\u305f\u30db\u30c6\u30eb\u5bbf\u6cca\u30b9\u30c6\u30a4\u30b1\u30fc\u30b7\u30e7\u30f3\u65bd\u7b56\u3092\u30b5\u30dd\u30fc\u30c8<\/a><\/p>\n<p>\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a\uff0a<\/p>\n<p>PAC\u3067\u306f\u3001\u304a\u5ba2\u69d8\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u307e\u3059\uff01<br \/>\n\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/www.pa-c.co.jp\/about\/#service_01\">PR\u306b\u3064\u3044\u3066<\/a><br \/>\n<a href=\"https:\/\/www.pa-c.co.jp\/contact\/\">\u304a\u554f\u3044\u5408\u308f\u305b<\/a><\/p>\n","protected":false},"template":"","acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.pa-c.co.jp\/post\/wp-json\/wp\/v2\/column\/3751"}],"collection":[{"href":"https:\/\/www.pa-c.co.jp\/post\/wp-json\/wp\/v2\/column"}],"about":[{"href":"https:\/\/www.pa-c.co.jp\/post\/wp-json\/wp\/v2\/types\/column"}],"wp:attachment":[{"href":"https:\/\/www.pa-c.co.jp\/post\/wp-json\/wp\/v2\/media?parent=3751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}